Note: The job is a remote job and is open to candidates in USA. Find Great People (FGP) is presenting an opportunity with a client seeking a Senior Marketing Associate to support the growth of its direct-to-consumer business. The role focuses on executing and optimizing paid digital marketing campaigns, analyzing performance data, supporting ecommerce and Shopify website optimization, and collaborating across teams to drive scalable growth.
Responsibilities
- Manage and optimize paid digital campaigns across platforms such as Meta, Google, and other emerging advertising channels
- Execute audience targeting, campaign setup, budget management, and creative testing initiatives to improve performance outcomes
- Monitor key performance indicators including customer acquisition costs, return on ad spend, conversion rates, and overall campaign effectiveness
- Identify opportunities to improve audience engagement, lead generation, and revenue growth through ongoing optimization efforts
- Stay current on industry trends, platform updates, and digital marketing best practices
- Analyze campaign and website performance data to uncover trends, opportunities, and areas for improvement
- Develop and maintain reporting dashboards that measure marketing activity and business impact
- Translate data into actionable recommendations that support marketing and business objectives
- Support testing frameworks and performance measurement across digital initiatives
- Partner with cross-functional teams to enhance the online customer experience within a Shopify-based environment
- Assist in identifying website improvements that drive engagement, conversion, and overall site performance
- Coordinate with development resources and external partners on site enhancements, integrations, and troubleshooting efforts
- Ensure alignment between marketing initiatives and customer journey optimization
- Contribute to the prioritization and execution of departmental initiatives
- Foster collaboration across marketing, technology, and business teams to achieve shared goals
- Maintain a hands-on approach while helping drive best practices and process improvements
- Help coordinate projects, timelines, and deliverables to ensure successful execution
- Provide input on marketing tools, platforms, and technology solutions that improve efficiency and effectiveness
Skills
- 3+ years of experience in digital marketing, performance marketing, ecommerce marketing, or a related discipline
- Strong experience managing paid advertising campaigns across Meta and Google platforms
- Demonstrated ability to analyze performance metrics and make data-driven recommendations
- Understanding of campaign testing methodologies, audience segmentation, and conversion optimization strategies
- Excellent project management, organizational, and communication skills
- Ability to thrive in a fast-paced, team focused and growth-oriented environment
- Bachelor's degree in Marketing, Business, Communications, or a related field preferred
- Familiarity with ecommerce environments, ideally Shopify strongly preferred but not required
Company Overview