Note: The job is a remote job and is open to candidates in USA. Viral Nation specializes in building social-first ecosystems for brands to connect with the modern consumer journey. They are seeking a Sr. Associate in Performance Marketing who will be responsible for launching, monitoring, and optimizing media campaigns across paid social channels, while also analyzing performance data and supporting media planning.
Responsibilities
- Launch, monitor, optimize, and report on media campaigns across paid social channels, with the potential to manage paid search and programmatic campaigns where clients require
- Own daily optimization, budget pacing, and in-platform troubleshooting to keep campaigns on plan and on target
- Build and traffic campaigns accurately, owning self-QA before every launch
- Analyze performance data to refine tactics, and surface in-platform signals, risks, and opportunities to your Manager
- Support media planning with actuals, reallocations, and audience execution against the strategic media plan
- Run campaign experimentation across audiences, creative, and bidding to identify what drives performance
- Evaluate creative and recommend adjustments aligned to platform best practices and client objectives
- Join internal and external calls, speaking directly to tactical detail and in-platform campaign structure
- Be a key contributor in performance platform calls, clearly articulating active and upcoming campaign plans and implementing platform provided recommendations where applicable
Skills
- 3+ years of media buying experience within paid social. Strong working knowledge of paid search; programmatic experience a strong asset
- Strong command of the qualitative and quantitative aspects of paid media
- Proficiency in the Google / Microsoft Suite and project management tools (monday.com, Asana, or ClickUp)
- Strong collaboration, communication, and organizational skills
- A keen eye for creative content and current marketing trends
- Working understanding of marketing analytics, QA, and optimization best practices
- Familiarity with AI-enabled platform features and automation (Advantage+, Performance Max, smart bidding) is a plus
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