Note: The job is a remote job and is open to candidates in USA. MyFitnessPal is a health and wellness company focused on enabling users to reach their health goals through a freemium app supported by advertising. The Sr. Ad Operations Manager will lead the execution, optimization, and operational strategy of the company's advertising business across various channels, driving campaign performance and revenue growth. This role requires collaboration across multiple teams to develop scalable processes and deliver exceptional advertiser and user experiences.
Responsibilities
- Own end-to-end execution, delivery, optimization, and reporting for advertising campaigns across direct-sold, partnerships, programmatic, email sponsorships, paid social, audience extension, and emerging advertising products
- Monitor campaign pacing and performance, proactively identify and resolve delivery issues, and ensure campaign goals and client commitments are met
- Ensure flawless campaign execution through rigorous quality assurance and operational best practices
- Partner with Sales, Client Success, Marketing, CRM, and Product teams to launch, optimize, and scale advertising campaigns across owned and off-platform channels
- Serve as the operational lead in advertiser and agency conversations, providing technical guidance, campaign recommendations, and strategic solutions that build trust and drive long-term partnerships
- Collaborate with audience and data partners to activate first-party audiences in privacy-compliant ways that maximize advertiser value and revenue
- Evaluate and operationalize new advertising products, monetization opportunities, and cross-channel measurement frameworks
- Develop scalable workflows, documentation, automation, and operational best practices that improve efficiency and support business growth
- Develop and execute yield optimization strategies across direct and programmatic demand sources
- Analyze campaign, inventory, pricing, and revenue performance to maximize advertising revenue while maintaining a positive member experience
- Partner with Sales and Finance on forecasting, inventory planning, pricing strategies, and revenue optimization initiatives
- Present recommendations and business insights to leadership and cross-functional stakeholders that inform monetization strategy and business decisions
- Own relationships with key advertising technology platforms, including Google Ad Manager (GAM), SSPs, DSPs, measurement partners, and audience activation providers
- Evaluate new advertising technologies, tools, and workflows to improve operational efficiency and support business growth
- Drive automation initiatives that reduce manual work and improve campaign scalability
- Stay current on industry trends, privacy regulations, identity solutions, and emerging advertising technologies, recommending new opportunities for MyFitnessPal
Skills
- 8+ years of experience in digital advertising operations
- Experience managing advertising across owned-and-operated inventory and off-platform channels such as email, paid social, audience extension, retail media, or similar ecosystems
- Expert knowledge of Google Ad Manager (GAM), SSPs, DSPs, programmatic advertising, and ad serving technologies
- Experience with ad verification, attribution, measurement, and reporting platforms
- Strong understanding of inventory management, campaign trafficking, yield optimization, and revenue operations
- Experience supporting CRM and email advertising programs, paid social activation, or audience extension initiatives
- Understanding of first-party audience activation, privacy regulations (GDPR, CCPA), identity solutions, and consent frameworks
- Experience using Tableau or similar analytics and reporting tools
- Comfortable presenting insights and recommendations to senior leadership, advertisers, agencies, and technology partners
- Proven ability to influence cross-functional stakeholders without direct authority
- Strong project management and organizational skills with the ability to balance multiple priorities in a fast-paced environment
- Experience working within a mobile app, digital publisher, or media company is strongly preferred
- Familiarity with Braze, Airtable, or similar customer engagement platforms is a plus
Benefits
- Healthcare
- Parental planning
- Mental health benefits
- Annual performance bonus
- A 401(k) plan and match
- Responsible time off
- Monthly wellness and technology allowances
- Face-to-Face Connections: teams meet as often as needed and all of MyFitnessPal gathers annually.
- Flexible time-off policy with our Responsible Time Off benefit.
- Volunteer days off: Each full time teammate receives 2 days per calendar year to give back to their community through service.
- Mentorship program: you will be matched with a teammate (if you’d like).
- Paid maternity and paternity leave.
- Best-in-class comprehensive assistance for fertility-related matters.
- Monthly Wellness Allowance, empowering you to focus on your physical and mental well-being by choosing from a range of wellness initiatives, including dedicated mental health days.
- Reward and recognition platform empowers peers to acknowledge and reward each other.
- Access to MyFitnessPal Premium.
- Virtual learning and development library, and participate in training opportunities.
- Competitive medical, dental, and vision benefits.
- Retirement savings program with a competitive employer match.
Company Overview