Note: The job is a remote job and is open to candidates in USA. FAT Brands Inc. is a global franchising company operating fast casual, quick-service, and casual dining concepts. The Social Media Manager will serve as the brand-building voice and community owner for assigned brands, managing social strategy, community engagement, experiential activations, influencer partnerships, content capture, and local collaborations.
Responsibilities
- Bring brand expertise and business priorities to strategic and creative discussions
- Provide approvals and collaborate cross-functionally on creative development
- Serve as the community and guest-experience perspective in brand planning conversations
- Own the integrated marketing/social calendar for assigned brand(s)
- Set promotional priorities and ensure cross-functional alignment across teams
- Conceptualize and manage experiential activations and influencer events that build brand buzz
- Identify and cultivate relationships with relevant local and regional influencers
- Coordinate event logistics and vendor/agency partners, ensuring on-brand execution
- Drive daily engagement and guest care across community channels
- Identify opportunities to surprise and delight fans
- Foster and grow local community relationships
- Monitor organic content and channel performance
- Share business context behind the numbers and partner with the team on optimization recommendations
- Source authentic local restaurant stories and guest moments
- Facilitate on-site content capture
- Identify and cultivate local partnership and collaboration opportunities
- Serve as the go-to marketing resource for assigned brand's daily needs
- Support franchisee-facing marketing initiatives as needed
Skills
- 3–5+ years in marketing, community management, or brand/experiential events (restaurant, hospitality, or franchise experience strongly preferred)
- Comfortable operating as both a strategic partner and a creative, hands-on planner
- Strong writer/communicator with an eye for authentic, local storytelling
- Highly organized — able to own a calendar and juggle multiple concurrent priorities
- Willing and able to attend and oversee events (including evenings/weekends as needed)
- Experience with social/community platforms, influencer relations, and basic performance reporting
- The ideal candidate will reside in FL or GA
- Employee must be available to meet locally for meetings and restaurant visits as well as occasional overnight travel
Benefits
- Fully remote position, with availability required for local meetings, restaurant visits, and occasional overnight travel
Company Overview