Note: The job is a remote job and is open to candidates in USA. Illumia provides integrated technology solutions for education, healthcare, and business campuses. The Social Media Manager will own the company’s organic social media presence, enterprise social media calendar, employee advocacy program, and expansion into new platforms. The role will coordinate cross-functional content, manage social listening and engagement, and use data analysis to improve social programs.
Responsibilities
- Develops and executes a strategic plan for Illumia’s social media presence to include platform expansion and messaging
- Builds a specific plan to activate and grow a YouTube presence, leveraging Illumia's existing video and content assets that are currently underutilized
- Recommends platform-specific best practices and content formats to maximize reach and engagement on each channel
- Owns and manages the enterprise social media calendar, coordinating incoming content from marketing teams into a single, unified publishing schedule
- Builds and publishes original brand content designed to drive brand awareness and follower growth across corporate social channels
- Ensure consistent brand voice, quality, and publishing cadence across all scheduled content, regardless of the source team
- Owns and manages the Sprout Social employee advocacy program end-to-end: adding new content for employees to share, monitoring submissions and participation, and tracking results
- Identifies and recommends improvements to increase employee adoption, participation, and reach through the program
- Monitors social channels daily for mentions, comments, and engagement (social listening), responding to posts and messages in a timely, on-brand manner, as well as escalating or redirecting as necessary
- Tracks engagement and sentiment trends and reports out regularly on social listening insights and response activity
- Documents social media processes, workflows, and best practices to ensure consistency and continuity
- Owns data analysis across all social programs — advocacy, organic content, and social listening — with insights and recommendations for improvement
Skills
- Bachelor's degree in Marketing, Communications, or a related field
- 3-5+ years of experience in social media management or community management
- Proven experience managing organic social media programs and content calendars across multiple platforms
- Experience with social media management and social listening tools (e.g., Sprout Social, Hootsuite, or similar)
- Strong writing skills for social-specific formats and platform-native content
- Strong project management, organizational, and time management skills
- This role is based out of Illumia's Alpharetta, GA, Scottsdale, AZ, or Ithaca, NY offices, with remote candidates also considered
- Occasional travel may be required for team meetings, events, or content shoots
- Self-driven and passionate about social media and content — takes ownership, moves quickly, and looks for ways to grow the role rather than waiting to be directed
- Strategic thinker who can assess new platforms and channels and build actionable expansion plans, balanced with a sharp eye for on-brand execution
- Proactive, adaptable, and comfortable managing multiple priorities in a fast-paced environment
- Collaborative team player who builds strong relationships across Marketing, Communications, and Sales
- Data-informed, using analytics to continuously refine content and channel strategy
- Calm, solutions-oriented approach to community management and reputational issues
- Direct experience with Sprout Social, including managing an employee advocacy program
- Experience developing or executing a multi-channel or platform expansion strategy (e.g., YouTube, TikTok)
- Experience with video content strategy or repurposing existing video assets for social distribution
- Experience in B2B, SaaS, fintech, technology, or higher education industries
- Proficiency with Microsoft Office, Monday.com, HubSpot, or similar platforms
Benefits
- Flexible time off to include paid holidays and volunteer time.
- Robust health, dental, and vision insurance plans on your first day of employment
- Comprehensive employee assistance program (EAP)
- Employer-paid life insurance/AD&D/short-term and long-term disability insurance
- Flexible spending account (FSA) or health savings account (HSA)
- Matched 401(k)
- Employee stock purchase plan
- Remote candidates also considered.
Company Overview