Note: The job is a remote job and is open to candidates in USA. Found is transforming personalized weight care with an evidence-based platform that combines modern medicine, behavior change support, personalized coaching, and a supportive community. The Social Media Coordinator will lead social community management and strategy, creating and executing content that resonates with members online.
Responsibilities
- Lead the creation and execution of social content strategies that drive engagement, advocacy, and growth across Instagram, TikTok, Reddit, and other priority channels
- Collaborate with marketing and creative teams to conceptualize, produce, and publish compelling social content that resonates with Found’s community
- Proactively monitor social conversations, responding to comments, DMs, and mentions in a timely, on-brand, and compliant way to keep content relevant and engaging
- Identify trending topics, sentiment shifts, and emerging narratives to inform content ideation, campaign planning, and social strategy
- Surface and amplify member success stories, testimonials, and organic advocacy through original posts, repurposed content, and creative storytelling formats
- Maintain and evolve social voice and content guidelines to ensure consistency, authenticity, and community resonance across platforms
- Support escalation protocols for issues requiring support, clinical, or PR response
- Regularly share community insights with Product, Clinical, and Marketing teams to inform roadmap and messaging
- Flag early indicators of potential reputation issues or emerging crises to marketing leadership
- Partner with the Member Experience team to ensure handoffs are seamless and member experience is protected
- Track review volume, sentiment trends, and escalation patterns across platforms
- Support day-to-day communication and relationship management with Found's creator and ambassador network, in close coordination with Found's creator agency
- Coordinate content approvals, asset sharing, and campaign participation for creator partners
- Serve as an internal point of contact for agency workflows, ensuring briefs, timelines, and deliverables stay on track
- Help maintain a pipeline of community-sourced voices who can authentically represent the Found experience
Skills
- 1-3 years of experience in social media management, community management, or a related role
- Deep familiarity with Instagram, TikTok, and Reddit community norms, tone, and best practices
- Familiarity with social listening tools (Sprout Social, Brandwatch, or similar)
- Strong written communication skills with the ability to adapt voice across contexts and platforms
- Experience managing creators or ambassadors and coordinating campaigns across multiple platforms
- Experience managing online community moderation, including de-escalation and policy enforcement
- Proficiency with social media management and listening tools (Sprout Social or similar), with experience tracking and reporting on community KPIs including engagement rate, response time, sentiment, and follower growth
- Comfort working in regulated or sensitive environments requiring clinical and compliance awareness
- Highly organized with strong attention to detail and the ability to manage high-volume, fast-moving workflows
- Collaborative mindset with experience interfacing across marketing, support, and product teams
- Experience in healthcare, wellness, or another sensitive consumer category
- Background supporting creator or influencer engagement programs
- Interest in leveraging AI tools to enhance community workflows, sentiment analysis, reporting efficiency, and response drafting
- Understanding of escalation frameworks and cross-functional triage protocols
- Genuine passion for community building and member advocacy
- Comfort with ambiguity and a bias toward initiative in a fast-paced, evolving environment
Company Overview