Note: The job is a remote job and is open to candidates in USA. Vanguard College Prep is hiring a Social Media Content Coordinator to manage and grow its digital presence across social platforms. The role creates and schedules content, manages community interactions, and analyzes performance to improve engagement and reach.
Responsibilities
- Script, film, and edit vertical videos for TikTok, Instagram Reels, and YouTube Shorts using mobile editors like CapCut or desktop tools like Adobe Premiere Pro
- Create static graphics, carousel posts, infographics, and story assets using Canva, Photoshop, or Illustrator
- Draft engaging captions, call-to-actions (CTAs), video scripts, and post copy tailored to each platform's distinct tone and audience
- Ensure all visual design choices, messaging, and tone strictly follow established brand guidelines
- Build and maintain weekly/monthly content calendars aligned with product launches, marketing campaigns, and seasonal events
- Upload and schedule posts across platforms (Instagram, TikTok, LinkedIn, X, Facebook, Pinterest, Youtube) using scheduling platforms
- Collaborate with internal teams as needed to gather assets and information for upcoming posts
- Monitor active feeds and inbox messages daily to respond to comments, direct messages (DMs), and mentions
- Identify user-generated content (UGC), engage with creators, and coordinate permissions to repurpose high-performing posts that apply to our brand
- Flag customer complaints, technical issues, or public relations risks appearing on social channels and route them to support or leadership teams
- Track key performance indicators (KPIs)—reach, impressions, engagement rates, follower growth, click-throughs, and conversions—and compile regular performance reports with actionable insights to optimize strategy
- Research viral audio clips, trending video formats, and emerging platform features to pitch timely content opportunities
- Benchmark channel performance against industry trends and key industry competitors to refine publishing schedules and post styles
Skills
- Bachelor's degree or higher
- A minimum of 2 years of hands-on experience managing social media accounts, producing digital content, and/or coordinating organic social campaigns for a brand, business, or agency
- Ability to write clear, engaging post copy, short hooks, and clear calls-to-action (CTAs) that match a brand's specific voice and tone
- Ability to read social media platform insights (engagement rate, reach, impressions, click-throughs) and turn metrics into actionable content adjustments
- Strong proficiency with Google Workspace, social media platforms for posting content, and video editing platforms such as CapCut, Canva, Adobe Premiere Pro, Photoshop etc
- The ability to work both independently and in a team environment
- Excellent content creation and editing skills
- Ability to create growth in the number of followers across all platforms
- Strong organizational and time-management abilities to be able to meet content posting goals and create content when viral trends emerge
- Manage multiple deadlines and content pipelines simultaneously
- Experience with meeting social media related goals set by organizations
- Ability to optimize post captions, alt text, and video metadata for social search engines using strategic keywords
Benefits
- Work from home, occasional commute
- Flexible Schedule
- Career growth opportunities
- Join a tight-knit team that shares resources, celebrates wins, and supports each other through ongoing professional development and mentorship.
- Fully Remote Flexibility: Enjoy the autonomy of working from home with regular team collaboration and support.
- Comprehensive Paid Onboarding: structured training covering our academic frameworks, objection handling, and marketing strategies.
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