Note: The job is a remote job and is open to candidates in USA. Crunch Fitness - Fit Fusion, LLC is a rapidly growing network of fitness and wellness brands. The Social Media Assistant will manage the company's social media function, focusing on strategic planning and execution to support brand growth and revenue objectives.
Responsibilities
- Develop and implement monthly and quarterly social media strategies aligned with company initiatives and revenue goals
- Determine overall content mix (promotional, community-focused, brand storytelling, and conversion-driven content) across platforms
- Establish posting cadence, campaign emphasis, and channel prioritization
- Independently launch new content series, campaigns, or platform initiatives
- Identify growth opportunities on emerging platforms and recommend strategic pivots based on engagement and trend analysis
- Align social strategy with new club openings, acquisitions, promotions, and major initiatives
- Monitor engagement metrics, lead generation data, and membership conversion performance tied to social initiatives
- Analyze post and campaign performance, diagnose underperformance, and adjust strategy accordingly
- Evaluate return on investment (ROI) for social initiatives and recommend continuation, modification, or discontinuation
- Prepare and present social performance reports and strategic recommendations to marketing leadership
- Connect content strategy to measurable business objectives and revenue impact
- Capture photos and videos in gym locations to support strategic content initiatives
- Prepare and publish content across approved platforms, including Instagram, TikTok, and emerging channels
- Interpret and apply brand standards independently to ensure consistency across all markets
- Determine appropriate positioning of announcements, promotions, and events in alignment with overall brand strategy
- Respond to public-facing engagement, including sensitive or negative comments, exercising discretion and protecting brand reputation
- Manage allocated paid social media budgets within defined parameters
- Select and utilize tools, software, and vendors to optimize social performance
- Oversee influencer partnerships and collaborations within approved guidelines
- Coordinate contractors, photographers, influencers, and external partners to execute strategy effectively
- Serve as an internal subject matter resource to club leadership regarding social positioning, messaging, and event promotion
- Determine which club initiatives receive social support and prioritize based on strategic impact
- Balance competing priorities across multiple locations and marketing initiatives
- Provide guidance or training to team members and stakeholders on social media best practices
- Participate in planning meetings and cross-functional discussions impacting brand growth and revenue
- Maintain organized photo and video libraries
- Track campaign performance and maintain reporting documentation
- Ensure documentation, dashboards, and performance records are current and accessible
Skills
- Demonstrated experience developing and executing social media strategy
- Strong understanding of analytics, engagement metrics, performance optimization, and conversion tracking
- Ability to exercise independent judgment and prioritize without routine supervision
- Experience managing multiple initiatives across locations or stakeholders
- Proficiency with major social platforms and scheduling/analytics tools
- Strong written and verbal communication skills
- Ability to connect creative initiatives to measurable business outcomes
Company Overview