Note: The job is a remote job and is open to candidates in USA. Tagada is an all-in-one ecommerce operating system for performance-driven direct-to-consumer brands, combining checkout, CRM, analytics, payment processing, APIs, SDKs, and AI agents. The Chief Marketing Officer will own marketing strategy and execution across paid and organic channels, while driving acquisition, retention, team performance, budgets, lifecycle marketing, events, influencers, and the company’s public reputation.
Responsibilities
- Strategy, paid and organic
- Positioning, messaging, channel mix, budget allocation. You set CAC, payback and pipeline targets and you defend them with numbers. You decide what gets funded and what gets killed
- Execution
- This is not an advisory seat. You run the strategy into the ground floor with the team every single week and you are accountable for the output, not for the plan
- Retention
- Work with product and engineering to build the retention layer inside the app: onboarding, activation, lifecycle triggers, in-app comms. Acquisition is half the job. Keeping merchants is the other half
- Paid ads : own the media buying team, budgets, creative testing, scaling
- Social media : own the SMM team across LinkedIn, X, TikTok, YouTube, Instagram
- Influencers : own the influencer team, from sourcing to negotiation to attributed performance
- Email and lifecycle : full ownership of the email engine, acquisition through retention
- Events and shows : own our presence at ecommerce and payments events, from booth to closed pipeline
- Online reputation : own how Tagada shows up publicly, Trustpilot, G2, review platforms, communities, and the narrative around the brand
Skills
- Have built and scaled marketing at a SaaS, fintech or ecommerce company and have the numbers to prove it
- Have run serious paid budgets and can talk CAC, LTV, payback and channel economics without hiding behind impressions
- Have managed specialists across multiple channels and made them measurably better
- Are as comfortable writing the hook as reading the cohort report
- Live in the DTC and performance marketing world, because that is exactly who our merchants are
- Operate without supervision. Nobody here is going to chase you for a status update
Benefits
- Commission tied to growth you actually drive
- Possible equity; for the right person, we are open to discussing ownership in a bootstrapped company that is not diluting anyone
- Full remote, work from wherever you are effective
- Direct line to the founders. No committees, no politics, no 6 week approval cycles
Company Overview