Note: The job is a remote job and is open to candidates in USA. Arlo Technologies, Inc. creates innovative protection technology solutions powered by AI, computer vision, cloud services, and wireless connectivity. The company is seeking a Social Media Analyst to analyze social media and review data, model the financial and customer impact of sentiment trends, recommend improvement investments, support customer engagement, and communicate insights through dashboards and executive presentations.
Responsibilities
- Aggregate and analyze social media and review data from multiple sources
- Identify recurring themes, sentiment trends, and root causes of negative sentiment drivers
- Quantify the financial impact of negative social media comments and reviews, including lost sales, returns, and customer churn
- Collaborate with Finance and Product teams to estimate cost of remediation and potential ROI of improvement initiatives
- Model the impact on POS performance and subscription renewal based on brand perception and app/retail review ratings
- Identify, document and present project ideas to improve customer experience on these channels
- Recommend targeted investments (e.g., product fixes, packaging changes, service enhancements) to drive positive comments/reviews
- Partner with Product, Marketing, and Customer Care to prioritize initiatives based on impact and feasibility
- Serve as overflow support for the social media response team, responding directly to customers on social channels — building first-hand understanding of Arlo customers, their needs, and their sentiment
- Incorporate feedback and performance learnings into future social media engagements, continuously refining tone, timing, and approach so that future engagements improve
- Create and present a social media dashboard to communicate insights and recommendations to stakeholders and leadership
- Build additional dashboards and executive-level presentations to communicate insights and recommendations
- Track progress of initiatives and their effect on sentiment, review scores and customer satisfaction metrics – not just activity, but results
Skills
- Bachelor's degree in Marketing, Data Science, Economics, or related field
- 3+ years of experience in social media management, customer experience, and product insights
- Proficiency in data visualization tools (e.g., Tableau, Power BI)
- Strong knowledge of enterprise social media platforms such as Sprout Social, Sprinklr, and Brandwatch
- Strong understanding of eCommerce, retail, and customer feedback ecosystems
- Strong project management skills: planning, prioritization, status reporting, and on-time delivery
- Strong writing skills and excellent communication skills, with the ability to build clear, compelling narratives and storytelling that influences cross-functional stakeholders
- Experience working with vendors or third-party partners to drive performance outcomes
- Experience with NLP techniques for sentiment and text analysis
- Familiarity with review platforms and scraping tools
- Background in financial modeling or ROI analysis
Company Overview
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