Note: The job is a remote job and is open to candidates in USA. Insight Global is the hiring company for this role. The Social Analytics Manager will develop scalable reporting and measurement infrastructure for a Store Social program spanning multiple regions and store locations. The role will establish KPI strategies, build dashboards, analyze social performance, and deliver executive-ready insights to support business decisions.
Responsibilities
- Design and implement a scalable social analytics and reporting infrastructure
- Establish standardized KPIs, measurement methodologies, and reporting processes across multiple regions and locations
- Build executive dashboards and automated reporting solutions that provide visibility into program performance
- Analyze social media performance, engagement trends, content effectiveness, audience growth, and campaign impact
- Create performance scorecards and benchmarking frameworks for regional and store-level stakeholders
- Partner with social media, marketing, influencer, communications, and operations teams to align reporting with business goals
- Develop data storytelling and executive-ready insights that help drive strategic decisions
- Identify opportunities to improve measurement accuracy, reporting efficiency, and data governance
- Evaluate and integrate data from multiple social platforms, social listening tools, and reporting systems
- Serve as the subject matter expert for social measurement, analytics, and reporting best practices
Skills
- • 5+ years of experience in social media analytics, marketing analytics, digital analytics, or business intelligence
- • Experience supporting large-scale social media programs with multiple markets, regions, locations, franchises, stores, or business units
- • Strong expertise building KPI frameworks, reporting processes, and executive dashboards from the ground up
- • Advanced experience with reporting and visualization tools such as Tableau, Power BI, Looker, or similar platforms
- • Experience with social listening and community measurement platforms such as Sprinklr , Sprout Social, Brandwatch, Meltwater, or Talkwalker
- • Strong analytical skills with experience translating large datasets into business recommendations
- • Experience working with data from major social platforms including Meta, Instagram, TikTok, LinkedIn, YouTube, and X
- • Proven ability to communicate findings to executive and non-technical stakeholders
- • Experience managing cross-functional stakeholders and influencing measurement strategy
- • Experience supporting a retailer, franchise organization, multi-location brand, or enterprise social program
- • Background working with large influencer, ambassador, creator, or advocacy programs
- • Familiarity with SQL, advanced Excel, or data modeling concepts
- • Experience developing governance standards around social reporting and analytics
Company Overview
Company H1B Sponsorship