Note: The job is a remote job and is open to candidates in USA. FINN Partners is hiring an SEO Strategist to support SEO and GEO strategy and delivery across a portfolio of agency clients. The role covers content strategy, technical SEO, AI search visibility, reporting, and coordination with client strategy leads and cross-functional teams.
Responsibilities
- Build content strategies that earn qualified organic traffic and turn it into leads, sales or bookings, not just clicks
- Map keywords to the right content type and intent, and plan multiple pieces across different areas of a site so each one has a clear job in the buyer journey
- Recommend on-page changes and page-template updates that give important pages room for richer, more useful content
- Use internal linking, topical depth and site context to strengthen the pages that matter most
- Plan content for national, regional or local footprints based on each client's industry and service area, including location pages and Google Business Profile optimization
- Spot content decay and cannibalization, and decide when to refresh, consolidate or retire a page
- Support technical SEO audits and provide findings and data to be turned into a prioritized roadmap based on impact, effort and business value
- Familiar with the value of Core Web Vitals, structured data, and clean URL and folder architecture in terms clients and developers both understand
- Own the fundamentals with precision: title tags, meta descriptions, heading hierarchy, canonicals, redirects, XML sitemaps and robots.txt
- Connect GEO work to the SEO fundamentals it depends on, including crawlability for AI crawlers, structured data, and content that is easy to extract and cite
- Analyze which sources AI platforms cite in a client's category (owned pages, earned media, reviews, forums, directories) and build strategy around that mix
- Research the prompts and questions real buyers ask across ChatGPT, Google AI Overviews and AI Mode, Perplexity, Gemini, Copilot and Claude
- Stay current on how AI search changes and translate what's new into practical recommendations, without chasing hype
- Report organic and AI search results in business terms: pipeline, revenue, leads, bookings or enrollments, depending on the client
- Use keyword intent and the buyer journey to explain complex targeting strategies in plain language
- Able to present reporting outcomes to internal teams, and willing to attend client reporting sessions as a means for rapport building
- Fully accountable to SEO retainer delivery as the direct support to client strategy leads
- Manage workload, hours and timelines across several accounts so work stays on budget and on schedule
- Work in partnership with other supporting strategists, fostering a team environment and interdependency with one another
- Spot growth opportunities within existing accounts and support new-business audits
Skills
- 3+ years of hands-on SEO experience, with at least 1 in an agency or multi-client environment
- A track record of organic growth you can explain with real numbers and the business impact behind them
- Working fluency in Semrush (or Ahrefs), Screaming Frog, Google Search Console and GA4
- A clear, curious point of view on how AI is changing search
- Experience with Profound or another GEO/AI visibility platform (Semrush AI Toolkit, Peec AI, Otterly or similar)
- Local SEO and listing management tools such as Yext, BrightLocal or Uberall
- Familiarity with digital PR or link earning
Benefits
- Remote and hybrid working flexibility
- A wellness subsidy
- A manager who provides consistent 1:1 check-ins, feedback, and growth opportunities
- Culture-building events and cross-team collaboration
- Career advancement opportunities within a growing agency
- A strong emphasis on work-life balance
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