Note: The job is a remote job and is open to candidates in USA. SLS Consulting, Inc. specializes in digital marketing for attorneys, including website design, SEO, content creation, and social media marketing. The SEO Strategist will develop and execute comprehensive SEO strategies across multiple client accounts, assess website performance, guide SEO execution, and adapt strategies for AI-driven search and Generative Engine Optimization.
Responsibilities
- Develop and execute comprehensive, winning SEO campaigns, including monthly content plans and suggestions for paid ad campaigns
- Develop website audits and proposals for prospective clients
- Review websites to assess performance and ensure they are following Google best practices
- Discuss SEO strategy and execution with SEO and Design teams
- Meet with CEO and Department Heads regarding new, ongoing, and outstanding projects and concerns
- Provide direction to SEO team on day-to-day SEO tactical execution across multiple clients
- Review Google analytics and search console, website history, and ranking reports for any issues to address
- Analyze competitor websites and suggest strategy changes based on findings
- Strategize ways to improve and track site performance
- Provide action items to SEO team, in evaluating content to maximize SEO opportunities
- Evaluate site internal/external linking and adjust according to white hat principles
- Develop strategies for Generative Engine Optimization (GEO) to ensure visibility in AI-driven search results
- Research and recommend AI tools and platforms to support SEO, content optimization, and performance tracking
Skills
- ---Applicant must be able to reliably commute to Los Angeles as needed for training or staff events---
- • At least 3 year(s) of hands-on SEO experience
- • 2+ years of experience working in an environment with limited supervision/direction
- • Strong reading comprehension and excellent writing skills
- • Extremely organized and detail-oriented
- • Critical thinker and problem-solving skills
- • Client interpersonal skills
- • Works well in a team environment
- • Great interpersonal and communication skills
- • Ability to solve practical problems and deal with a variety of concrete variables in situations where limited standardization exists
- • Knowledge of Internet browsers, WordPress, Dreamweaver (or similar website editing software); FTP Internet software; HTML; CSS; Google Analytics; Google Business Profiles; Google Search Console; Majestic; Moz; Ahrefs; and standard Microsoft Office Suite software
- • Must have a working knowledge of a PC
- • Firm grasp of industry best practices
- • Familiarity with AI-driven search tools and understanding of how AI platforms are changing SEO
- • Experience working with attorney marketing
- • Strong writing experience
Benefits
- Flexible 9/76 schedule
- WFH
- Health Plan (including vision and dental)
- Profit-sharing
- Vacation/Sick time
- Paid Holidays
Company Overview