Note: The job is a remote job and is open to candidates in USA. Blacksmith Agency is scaling its Marketing division to support a growing portfolio of PPC and SEO clients across multifamily, B2B and technical verticals. The SEO Strategist will own organic search strategy and performance for a portfolio of clients while executing technical and on-page SEO, overseeing delivery teams, supporting sales calls, and communicating results to clients.
Responsibilities
- Lead organic search strategy for all SEO clients across multiple industries
- Join sales calls with AEs to validate scope, pitch technical recommendations and help close deals
- Build 90 day, 6 month and annual growth roadmaps for clients, covering technical SEO, on-page, content and link acquisition
- Translate complex SEO recommendations into simple, clear explanations for executives
- Conduct in-depth technical SEO audits, competitive gap analyses and keyword opportunity mapping
- Run technical audits using tools like Screaming Frog, Ahrefs and SEMrush, and summarize findings in plain language with prioritized action steps
- Implement on-page SEO updates directly in CMS platforms (primarily WordPress), including meta tags, headers, alt text, internal links and schema markup
- Create SEO briefs and content outlines to guide writers on structure, keyword usage and topic coverage, then review drafts before publishing
- Manage and improve local SEO for clients with physical locations
- Research backlink opportunities through competitor analysis, brand mentions and digital PR partners, and support execution where relevant
- Own client performance across technical SEO, on-page, content and authority building
- Track rankings, crawl health, Core Web Vitals and conversions through Ahrefs, GA4 and Search Console
- Ensure strategies are aligned to business outcomes: traffic, conversions and revenue, not vanity metrics
- Stay informed on Google algorithm updates and proactively adjust client strategy in response
- Provide weekly direction and QA for deliverables from SEO specialists, content writers and link building resources
- Eliminate low-quality or templated work and hold the team to a client-ready bar
- Coordinate priorities with the Marketing PM to keep timelines and client expectations aligned
- Generate clear monthly and quarterly reports using GA4 and other tools, highlighting wins, identifying drops and recommending next steps
- Present performance summaries and strategy directly to clients in plain-English terms
- Oversee reporting accuracy and insights delivered by the PM or specialists
- All organic search performance and strategy across the client portfolio
- The SEO roadmap for each client
- Direct execution of technical and on-page audits
- Oversight of SEO specialists, content writers and link building resources
- Reporting frameworks, playbooks and best practices
- Supporting AEs on sales calls
Skills
- 5+ years of hands-on SEO experience, ideally in an agency setting with multiple active clients
- Proven track record of delivering measurable organic growth, with examples supported by first-party data (traffic, leads, rankings)
- Strong working knowledge of GA4, Google Search Console, Ahrefs or SEMrush
- Direct experience implementing metadata, schema, redirects and internal linking across a variety of industry websites
- Confident conducting keyword research and mapping SEO strategy to business goals
- Ability to create and articulate strategic recommendations to clients and AEs
- Demonstrated ability to oversee execution teams (specialists, writers, link builders) and manage deliverable quality
- Strong analytical skills and the ability to diagnose ranking or traffic issues quickly
- Excellent communication and collaboration skills in a remote team environment
- Experience managing international SEO or multi-language sites
- Understanding of conversion rate optimization (CRO) best practices
- Experience joining sales calls and influencing close rates
- Familiarity with multifamily, real estate or high-intent lead generation
- Comfortable collaborating with developers to resolve indexing issues, implement redirects or improve page speed
- Experience with project management tools such as Jira, ClickUp or Asana
Benefits
- Remote work arrangement
Company Overview