Note: The job is a remote job and is open to candidates in USA. 360training is seeking an SEO Specialist to support its Search Marketing Team. The role focuses on keyword research, SEO and AI-search content optimization, content brief creation and review, audits, performance reporting, and cross-functional collaboration.
Responsibilities
- Perform keyword research across our network of brand websites to identify opportunities for new content and on-page improvements, and prioritize them to outrank competitors
- Create detailed content briefs for webpages and blog posts, and review drafts to ensure they meet SEO best practices and audience intent
- Optimize content for AI search visibility (GEO) so our brands are surfaced and cited in AI Overviews, ChatGPT, and similar answer engines
- Run on-page and technical SEO audits using Screaming Frog and Ahrefs/Semrush, and flag issues to the development team
- Collaborate closely with content writers and product marketing specialists to implement recommendations
- Manage the SEO content calendar and multiple concurrent projects to ensure requests are completed on time and in order of importance
- Report on KPIs for SEO content efforts using Google Analytics and Google Search Console, including traffic, CTR, SERP position, and keyword movement
- Use AI tools to accelerate research, brief creation, and content QA while maintaining quality and accuracy
- Stay ahead of the curve on industry trends, AI search developments, and SEO best practice
Skills
- Bachelor's degree
- 2+ years' experience in SEO, content strategy, or a similar role focused on optimizing content for search engines
- Competency with Ahrefs, Semrush, Screaming Frog, Google Analytics (GA4), and Google Search Console
- Proficiency with AI tools (ChatGPT, Claude, or similar) for research, drafting, and analysis
- Familiarity with generative engine optimization (GEO) and how AI search surfaces and cites content
- Expertise in keyword research, SEO copywriting, and optimizing webpage content
- Strong research skills and ability to think like the different audiences we write for
- Strong communication, organization, and time management skills; a team player who operates well in a dynamic environment
- No Visa Sponsorship for this role
Benefits
- Annual bonus
- Flexible time off
- Company-recognized holidays
- 401k Pension Plan with company match contributions
- Short-Term and Long-Term Disability
- Life Insurance—Basic, Voluntary, and AD&D
- Healthcare—Medical, Dental, Vision, and MDLive
- Flexible spending and Health Savings Accounts (HSA)
- Employee Assistance Program (EAP)
- Remote position
Company Overview