Note: The job is a remote job and is open to candidates in USA. Halstead Media Group helps landscape and outdoor living companies build sustainable marketing systems through messaging, creative, strategy, and measurable performance. The SEO and GEO Manager will own search strategy and performance across client portfolios, focusing on organic visibility, AI-driven search, local SEO, content, technical optimization, analysis, and cross-functional execution.
Responsibilities
- Own SEO and GEO strategy and performance across an assigned portfolio of clients
- Build annual, quarterly, and monthly SEO priorities based on client goals, opportunities, and performance
- Identify the highest-impact opportunities across content, local SEO, technical SEO, UX, and conversion
- Turn SEO data into clear recommendations and actionable next steps with SEO implementation that you would handle on your own and with other team members, including copy and design team members
- Continuously evaluate what is and isn’t working and adjust strategies accordingly
- Identify opportunities to increase qualified organic traffic, visibility, leads, and revenue
- Help ensure SEO strategy aligns with each client’s broader marketing and business goals
- Stay ahead of how AI-driven search, AI Overviews, answer engines, zero-click search, and evolving SERPs are changing organic visibility
- Explore strategies for increasing client visibility across both traditional search engines and AI-powered search experiences
- Test new SEO tools, workflows, technologies, and optimization approaches
- Experiment with structured data, schema, entity optimization, content formats, internal linking, and topical authority strategies
- Identify meaningful changes in search behavior and translate them into practical strategies for our clients
- Help develop internal SEO playbooks, processes, and best practices based on what we learn
- Bring ideas to the table and actively challenge outdated SEO assumptions when the data points somewhere new
- Develop content strategies based on search demand, topical authority, client priorities, competitive opportunities, and conversion potential
- Provide strategic direction for service pages, location pages, blogs, landing pages, and other organic content
- Create clear SEO briefs and recommendations for copywriters
- Review and optimize page structure, metadata, internal linking, headings, schema, and content hierarchy
- Identify content gaps and opportunities to strengthen topical and entity relevance
- Collaborate with design and development teams on UX improvements that support both search performance and conversions
- Ensure content is created for real people first while giving search engines and AI systems the context they need to understand it
- Own local SEO strategy across Google Business Profiles, location pages, reviews, citations, and local authority signals
- Identify opportunities to improve visibility in Google Maps and local search results
- Evaluate geographic expansion opportunities and develop strategies for entering or strengthening visibility in new markets
- Build scalable approaches for location-based content without sacrificing quality
- Monitor local search performance and adjust strategies as markets and SERPs evolve
- Identify, prioritize, and implement technical SEO issues based on their actual impact
- Partner with developers to address indexing, crawling, site architecture, redirects, canonicals, schema, Core Web Vitals, and other technical considerations
- Provide SEO direction during website builds, redesigns, migrations, and launches
- Help ensure new websites are built with strong organic foundations from the beginning
- Monitor rankings, organic traffic, local visibility, conversions, leads, and other meaningful performance indicators
- Look beyond surface-level metrics to understand why performance is changing
- Identify patterns, opportunities, risks, and anomalies in SEO data
- Translate complex SEO findings into clear insights for Project Managers, leadership, and clients
- Help evolve our reporting as search changes, including AI visibility and other emerging measures of organic performance
- Train and support team members in understanding SEO performance and communicating it clearly to clients
- Work closely with copywriters, designers, developers, Project Managers, and leadership to make sure SEO strategy is executed effectively
- Partner with our Paid Media team to uncover cross-channel opportunities, including keyword insights, conversion trends, landing page performance, and market demand
- Provide SEO guidance during client onboarding, strategy development, website projects, and ongoing marketing campaigns
- Clearly communicate priorities so other teams understand not just what needs to happen, but why
- Help strengthen SEO knowledge across the agency
Skills
- Have 2+ years of hands-on SEO experience and understand how strong SEO strategies are actually executed
- Think strategically but are comfortable getting into the details when needed
- Are genuinely excited about how AI is changing search and want to help figure out what comes next
- Understand content, local, technical, UX, and on-page SEO as interconnected parts of a larger strategy
- Know how to prioritize opportunities based on potential impact rather than simply completing tasks
- Are comfortable analyzing data and turning it into decisions
- Communicate clearly and confidently with both SEO experts and non-technical teammates
- Are proactive and don't need someone else to identify every opportunity for you
- Enjoy testing ideas, measuring results, and changing direction when the data tells you to
- Are naturally curious and continually learning
- Like building processes and frameworks that make great work repeatable
- Care about business results—not just rankings and traffic
- Experience with AI search optimization, entity SEO, schema, NLP, semantic SEO, or topical authority strategies
- Experience with landscaping, home services, B2B, multi-location businesses, or similar industries
- Experience with tools such as Semrush, Ahrefs, Screaming Frog, Google Search Console, GA4, Local Falcon, BrightLocal, Surfer, Clearscope, or similar platforms
- Experience using ChatGPT or other AI tools to improve SEO research, analysis, workflows, or productivity
- Understanding of UX and conversion rate optimization
- Experience collaborating directly with developers on technical SEO
- Experience with website migrations or redesigns
Benefits
- 99% remote
- Equipment reimbursement
- Monthly perks, including snack and coffee/tea subscriptions
- Flexible hours with a results-first mindset
- Paid training and professional development
- 15 days PTO to start, plus paid holidays
- 401(k) with company match
- Medical, dental, and vision insurance
- 100% of the employee medical premium paid by Halstead
- Cash medical opt-out benefit if you have qualifying insurance elsewhere
Company Overview