Note: The job is a remote job and is open to candidates in USA. Braven Agency is a minority-owned marketing and AI training agency based in Long Beach, CA. They are seeking a Senior WordPress / Web Platform Engineer to build tools that convert website traffic into qualified leads, focusing on creating a self-select lead-routing tool and optimizing conversion funnels.
Responsibilities
- Build a self-select lead-routing tool where a prospective partner picks their type (city, county, chamber, foundation) and their training need, then gets routed to the right intake form, booking link, or tailored next step
- Overhaul the tracking perimeter with a clean GTM + GA4 implementation — custom click events, scroll depth, form submissions, and tool-interaction telemetry — so every step of the funnel is measurable
- Design and build conversion-optimized landing and lead-capture pages in the WordPress/Elementor stack
- Re-engineer our video content into a structured, searchable library segmented by Track (Digital Marketing, Social Media, AI) and Proficiency (Beginner, Intermediate, Advanced)
- Architect clean hooks, APIs, and data structures so that layer plugs in without a rebuild
Skills
- Deep fluency in PHP, JavaScript (ES6+), custom database structures, Custom Post Types (CPTs), and Advanced Custom Fields (ACF Pro)
- Comfortable bypassing page builders for deep logic (custom PHP modules) while keeping Elementor clean and usable for day-to-day marketing pages
- A proven track record designing high-converting user flows, low-friction forms, and layouts that move people to act
- Expert-level GTM data layers and GA4 event parameters; server-side tagging a plus
- Advanced performance protocols to hold PageSpeed above 90 and eliminate standard WordPress bloat
- Connecting web forms to backend ecosystems (CRM, automated email workflows, document generation) via webhooks and Zapier
- Familiarity with WCAG 2.1 AA / Section 508
Company Overview