Note: The job is a remote job and is open to candidates in USA. PCG Digital is seeking a driven Senior Sales Associate to expand its client base among automotive dealerships. The role focuses on outbound prospecting, building relationships with dealership decision-makers, communicating digital marketing solutions, qualifying leads, scheduling discovery calls and demos, and generating sales pipeline.
Responsibilities
- Proactively prospect and reach out to automotive dealerships to introduce PCG Digital's marketing solutions
- Identify decision-makers (GMs, Marketing Directors, Dealer Principals) and build relationships through calls, emails, and other outreach channels
- Clearly communicate the value of PCG Digital's services and how they solve dealership marketing challenges
- Qualify leads and schedule discovery calls/demos for the sales team
- Maintain accurate records of prospecting activity and pipeline status in the CRM
- Collaborate with sales and client services teams to ensure smooth handoff of qualified opportunities
- Stay current on automotive retail trends and digital marketing best practices to speak credibly with prospects
- Consistently meet or exceed outreach and pipeline generation targets
Skills
- Strong communication skills — confident, personable, and persistent on the phone and in writing
- Comfort with high-volume outbound prospecting (cold calling, email outreach, LinkedIn, etc.)
- Self-starter mentality with strong organizational and time-management skills
- Ability to learn and clearly articulate digital marketing concepts to a non-technical audience
- Experience with a CRM and general sales tools
- Resilience and a positive attitude in the face of rejection — prospecting is a numbers game
- We're happy to train the right candidate who brings drive, coachability, and strong sales fundamentals
- Automotive digital marketing sales experience is a strong plus
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