Note: The job is a remote job and is open to candidates in USA. Dutchie is a technology platform supporting dispensary operations and consumer access to cannabis. The Senior Project Manager, GTM Launch leads end-to-end feature and product launches, coordinating cross-functional teams, managing internal and customer-facing change, measuring adoption and impact, and continuously improving the launch operating system.
Responsibilities
- Own end-to-end project management for assigned feature and product launches — scoping, sequencing, timelines, dependencies, go/no-go criteria, and post-launch follow-through — in partnership with Product and Engineering leads
- Maintain the launch board as the single source of truth, ensuring active launches have clear status, ownership, dependencies, risks, decisions, and next steps
- Establish and run efficient, action-oriented launch cadences that keep cross-functional teams aligned, surface decisions early, and drive clear accountability
- Design and run internal change management for each launch, including readiness plans for Sales, CSM, Support, Implementation, Marketing, and Enablement, with clear ownership of what must be true before GA
- Design and run customer-facing change management, including rollout sequencing, customer communications, pilot or cohort strategy, and coordination with Marketing and Support
- Proactively identify blocked or at-risk work, clarify tradeoffs, and coordinate solutions before stakeholders have to escalate
- Translate changes in scope, timing, or dependencies into clear downstream business and customer impact, and drive the right stakeholders toward decisions
- Develop working product knowledge deep enough to answer audience, functionality, and semi-technical questions on each launch without unnecessary escalation, connecting feature-level detail to customer and business impact
- Partner closely with Technical Writing and Enablement, validating that release notes, training materials, internal guidance, and customer communications accurately reflect product functionality and positioning
- Define success metrics before launch across internal readiness and external outcomes such as adoption, activation, usage, customer sentiment, and support volume
- Monitor post-launch performance and proactively engage pilot, alpha, or early-adopter customers to identify friction, validate value, and surface emerging risks
- Build feedback loops that turn launch data and customer signals into action — flagging underperformance quickly and driving retrospectives that result in clear owners and follow-through
- Continuously improve the launch operating system by identifying high-leverage process, tooling, or automation opportunities and driving stakeholder alignment through implementation
- Use AI and the broader tool suite to accelerate research, synthesize launch signals, improve documentation and reporting, identify risk patterns, and reduce manual work — while applying judgment and validating outputs
Skills
- 5+ years of project or program management experience, with meaningful ownership of feature or product launches in a SaaS or technology GTM environment
- Demonstrated ownership of change management for both internal teams and external customers, including readiness, communications, rollout strategy, and adoption
- Strong analytical orientation: able to define launch success metrics, pull and interpret product or usage data, and translate findings into action
- Proven track record of proactive communication and risk management — surfaces issues early, frames tradeoffs clearly, and drives toward resolution
- Strong facilitation and operating-rhythm skills: keeps cross-functional groups focused, drives decisions, and creates clear accountability without relying on formal authority
- Demonstrated curiosity and follow-through: builds enough product and domain expertise to represent launches credibly with stakeholders and customers, and validates rather than assumes
- Experience improving cross-functional processes, systems, or tooling and driving those changes through adoption
- Excellent written and verbal communication; able to influence senior stakeholders, hold a line on scope or timeline with empathy, and adapt communication for technical, GTM, and customer audiences
- Experience with SQL, Excel/Sheets, and BI or product analytics tools such as Hex or Pendo for pulling and interpreting launch data directly
- Experience using AI/LLM tools to improve research, synthesis, documentation, reporting, workflow automation, or decision support
- Cannabis, regulated industry, or other multi-segment (SMB / Mid-Market / Enterprise) GTM experience
- Background working in or alongside a Revenue Operations function structured around the full customer lifecycle
Benefits
- Full medical benefits including dental and vision plans to ensure you always have the best care.
- Equity packages in the form of stock options to all employees.
- Technology (hardware, software, reading materials, etc..) allowance
- Flexible vacation and sick days
Company Overview
Company H1B Sponsorship