Note: The job is a remote job and is open to candidates in USA. Outreach is an agentic AI platform for revenue teams, supporting workflows across prospecting, deal acceleration, retention, and forecasting. The Senior Performance Marketing Manager will drive pipeline growth by developing and optimizing data-driven paid campaigns across PPC, social, display, video, and other digital channels, while managing budgets, agencies, experimentation, and performance strategy.
Responsibilities
- Lead cross-functional partnership between Marketing and Operations to develop audience strategy, segmentation, and scalable performance marketing programs. Drive shared budget and KPI goals in the process
- Manage and optimize paid campaigns across various channels, including YouTube, Google Ads, Bing Ads, Display, LinkedIn, Meta and Connected TV (CTV)
- Lead the development and execution of new channel and campaign experiments, identifying scalable opportunities to drive pipeline growth
- Lead budget tracking, performance goals, and cross-functional collaboration to achieve business results and key performance indicator (KPI) goals
- Create reports and monitor key performance metrics, including spend, revenue, return on ad spend (ROAS), and budgets
- Understand immediately what is working, what isn’t, and what might be broken, proposing new strategies and tactics to improve the ROAS
- Leverage customer segmentation and target market inputs to optimize media performance
- Work closely with creative, product marketing, and sales teams to develop high performing ads
- Manage portions of a budget in the range of $5M-8M per year
- Manage multiple agencies that support the execution of your strategies, while also having your own ability to execute in the different platforms as needed
- Serve as the strategic expert for our paid digital programs
Skills
- Remote within the US
- Demonstrated history of delivering measurable results through performance marketing
- 7+ years of experience in growth marketing/performance marketing
- Comfortable using AI-powered tools to inform media optimization, performance diagnostics, and audience segmentation, with curiosity to adopt new AI-driven platforms and techniques as they emerge
- Proficiency with Google, Youtube, LinkedIn, and Bing platforms is essential; familiarity with additional channels is a plus with an expectation that you are a quick learner
- Hands-on experience with CRM systems such as Salesforce
- Strong proficiency with analytics tools and platforms
- Exceptional communication and organizational skills
- Ability to thrive in a fast-paced, dynamic environment
- Building ABM segments and campaigns is a strong plus
- Familiarity with additional channels is a plus
Benefits
- Flexible time off
- 401k to help you save for the future
- Generous medical, dental, and vision coverage for full-time employees and their dependents
- A parental leave program that includes options for a paid night nurse, and a gradual return to work
- Infertility/ assisted reproductive services benefit
- Employee referral bonuses to encourage the addition of great new people to the team
- Snacks and beverages in the Office, along with fun events to celebrate
- Diversity and inclusion programs that promote employee resource groups like Outreach Women's Network, Latinx community, Outreach Black Connection, AAPI community, Pride/LGBTQIA+, Gender+, Disability Community, and Veterans/Military
Company Overview
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