Note: The job is a remote job and is open to candidates in USA. Tebra is an all-in-one EHR+ platform designed for independent healthcare practices. The Senior Outbound Program Manager will develop a high-performing outbound sales strategy, working closely with the sales team to create actionable audience segments and effective outreach campaigns.
Responsibilities
- Analyze our ICP database to identify and carve out high-potential audience segments and build actionable audience-specific personas, ensuring a constant stream of targeted, high-quality prospects for the sales team
- Develop simple, "bite-sized" outbound plays—including entry points and pain-point conversations—that allow reps to easily adopt and execute high-impact outreach strategies
- Attend regular sales meetings and engage with the sales team to identify which specialties, regions, or messages are resonating, then rapidly turn those real-time insights into repeatable wins
- Architect all outbound copy across multiple modalities—including email, call scripts, direct mail, and in-person events—translating complex value into punchy, direct-response messaging
- Build and optimize multi-channel sequences that spark curiosity and maximize meeting-set rates through continuous A/B testing
- Collaborate with the Growth Operations team to leverage enriched data and ensure our technology infrastructure and database are organized for effective, high-velocity prospecting, as well as with Demand Generation leaders to share best practices, minimize audience overlap, and support a holistic prospect experience
- Monitor the success of various segments and plays, providing the data-driven "win/loss" insights needed to understand where to double down and how to refine future strategies
Skills
- 5-7+ years of experience in outbound sales programs, sales enablement, or demand generation within an SMB or high-velocity SaaS environment
- Proven ability to segment a CRM/database into targeted lists based on ICP, vertical, or behavior
- A track record of taking complex market data and turning it into simple, actionable instructions for sales teams
- Expertise in direct-response or conversion-based copywriting, with a proven portfolio of sales sequences, cold-call scripts, or LinkedIn outreach that has demonstrably increased pipeline generation
- Experience working 'on the ground' with Sales teams to build trust and drive the adoption of new programs
- Comfortable working with common sales tools (e.g., Salesforce, Clay, Outreach/Salesloft) and an interest in how AI can streamline prospecting
Benefits
- In addition to our healthcare benefits, we also offer amazing perks!
- Need work from home basics? We offer a discount through Dell!
- We also offer a number of resources to help you keep your mind and body healthy.
- Check out Gympass for a great workout
- TelusEmployee Assistance Program to find mental health resources, along with other resources for everyday occurrences.
- Wellness and childcare subsidy
- University/Education discount
Company Overview