Note: The job is a remote job and is open to candidates in USA. Zepz is focused on breaking down barriers for cross-border communities through innovative finance and technology solutions. They are seeking a Senior Marketing Data Scientist to enhance marketing performance via data-driven insights, focusing on Marketing Mix Modeling and causal inference techniques.
Responsibilities
- Development of analytics to evaluate marketing effectiveness and ROI, using MMM, attribution modeling, CLV and experimentation
- Apply causal inference techniques (e.g., difference-in-differences, propensity score matching, uplift modeling) to isolate true marketing impact and support strategic planning
- Automate the training and deployment of updated models, ensuring the output is tested, automated, scalable and documented and checks are in place to identify drift
- Creating ‘insight-ready’ datasets from raw data by building pipelines to automate the cleaning process
- Building and supporting self-serve analytics dashboards
- Supporting the marketing team with campaign analysis, data requirements, training and ad-hoc analysis
- Communicate complex analytical findings to executive stakeholders in a clear and actionable way
Skills
- Bachelor's or Master's degree in Mathematics, Statistics, Economics, Data Science or a related field
- 5-10 years of experience in marketing analytics or performance marketing measurement
- Expertise in Marketing Mix Modeling, attribution techniques, with demonstrated experience applying these to real-world problems
- Proficiency in SQL and data-visualisation tools
- Proficiency in Python, with demonstrated experience building open-source Marketing Mix Models (Robyn, Meridian, LightweightMMM etc.)
- Deep understanding of the marketing funnel and channels
- Strong project management and stakeholder communication skills
- Ability to work independently and lead high-impact projects end-to-end
- Nice to have: exposure to AI models and their applications within marketing
Benefits
- As a remote-first company, you have the flexibility to work wherever you feel most focused and productive within your employing country.
- Unlimited annual leave
- Great healthcare
- Employee discounts
- This freedom comes with wonderful, tailored, location-specific perks designed to support your whole life, not just your work.
Company Overview
Company H1B Sponsorship