Note: The job is a remote job and is open to candidates in USA. CIEE is a nonprofit study abroad and intercultural exchange organization that helps people develop skills for living in a globally interdependent and multicultural world. The Manager, Lifecycle Sales will design, implement, and optimize an alumni-to-college lifecycle strategy, managing CRM-driven communications, engagement initiatives, and conversion efforts. The role will analyze performance, oversee alumni and ambassador programs, and collaborate cross-functionally to increase College Study Abroad enrollment and revenue.
Responsibilities
- Lead implementation and ongoing optimization of the lifecycle strategy
- Project manage the end-to-end alumni engagement calendar from program completion through college enrollment and study abroad participation
- Develop, execute, and continuously improve lifecycle campaigns that increase alumni engagement and future enrollment
- Pilot, test, and scale new outreach strategies, communications, events, and engagement models
- Own key conversion metrics associated with applicant and alumni progression from high school study abroad participation to College Study Abroad enrollment
- Identify and execute opportunities to increase alumni awareness, engagement, and enrollment in CIEE college programs
- Monitor and report on lifecycle conversion performance, enrollment pipeline health, and ROI
- Recommend and implement improvements to increase alumni participation and conversion rates
- Manage lifecycle-related CRM workflows, automations, segmentation strategies, and engagement tracking
- Partner with marketing to implement and optimize lifecycle communications
- Partner with Operations to develop reporting dashboards that measure engagement, data collection, conversion, and enrollment outcomes
- Lead efforts to improve data collection and reporting rates among alumni
- Analyze campaign performance and customer behavior to drive continuous improvement
- Develop and manage alumni engagement initiatives that maintain meaningful relationships with participants throughout high school and college
- Support the recruitment, onboarding, training, and management of alumni and campus ambassador programs aligned with lifecycle objectives
- Coordinate alumni storytelling, peer-to-peer engagement, and referral initiatives
- Build engagement opportunities that strengthen affinity with CIEE and encourage future participation
- Coordinate across Institutional Relations, Marketing, Enrollment, Operations, and other stakeholders to ensure alignment of strategy, communications, systems, and goals
- Identify operational challenges and recommend scalable solutions to improve customer experience and business outcomes
- Present results, insights, and recommendations to internal leadership and stakeholders
Skills
- Bachelor's degree or international equivalent required
- 2-3 years of experience in lifecycle marketing, enrollment management, sales operations, CRM management, alumni relations, customer success, marketing automation, admissions, or a related field
- Experience managing complex projects with multiple stakeholders and competing priorities
- Demonstrated ability to analyze data, manage performance metrics, and drive measurable results
- Strong written and verbal communication skills
- Excellent project management, organizational, and problem-solving abilities
- Ability to embrace CIEE's Core Values of Excellence, Integrity, Respect, Inclusion, and Problem Solving
- Familiarity with study abroad, higher education, enrollment management, or alumni engagement is preferred
Benefits
- U.S. Remote work arrangement
- Paid time off and Parental leave
- Gym Reimbursement Program
- Employee Assistance Program
- Short-term & Long-term Disability
- 6 floating Fridays (based on our eligibility rules)
- CIEE Study Abroad Program discounts
- 403(b) Retirement Plan with employer contribution
- Insurance Coverage (life, travel, medical, dental, and vision)
- Flexible Spending Accounts/Health Savings Accounts (medical and dependent)
- Voluntary Benefits (identity theft protection, pet insurance, accident, and critical illness)
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