Note: The job is a remote job and is open to candidates in USA. Withum is a national accounting and advisory firm seeking a Senior Marketing Coordinator to support strategic industry marketing initiatives. The role coordinates integrated marketing campaigns, content and thought leadership, events, sponsorships, CRM and marketing automation activities, and performance reporting to drive brand visibility, pipeline growth, and client engagement.
Responsibilities
- Supporting the development and execution of integrated, multi-channel marketing campaigns across email, digital, social media, content marketing, webinars, and events
- Implementing marketing initiatives aligned with industry growth priorities, business development objectives, relationship development, and pipeline growth
- Coordinating campaign timelines, deliverables, approvals, stakeholder communications, assets, tracking, and engagement reporting to ensure successful execution
- Assisting with targeted account-based marketing (ABM) campaigns and related activities
- Coordinating the development and distribution of thought leadership content, marketing collateral, presentations, and case studies
- Collaborating with internal subject matter professionals and Marketing Centers of Excellence to support content marketing initiatives
- Ensuring brand consistency and messaging alignment across marketing materials and channels
- Supporting planning and execution of strategic industry conferences, sponsorships, webinars, and client engagement activities, including logistics, promotional communications, attendee tracking, and post-event follow-up
- Identifying opportunities to increase visibility and engagement through strategic events and industry activities
- Maintaining marketing calendars, campaign schedules, and project management tools
- Tracking campaign performance metrics and assisting with reporting on marketing effectiveness and pipeline impact in partnership with Marketing Operations
- Supporting CRM and marketing automation activities, including email distribution lists, campaign setup, and data management
- Supporting senior marketing leaders to provide day-to-day coordination and support for marketing projects and campaigns
- Contributing ideas and recommendations to improve marketing processes, campaign execution, and client engagement efforts
Skills
- Bachelor's degree in Marketing, Communications, Business, or related field required
- 3 - 5 years of marketing experience, preferably within accounting, consulting, professional services, or B2B organizations
- Experience supporting multi-channel marketing campaigns and event coordination
- Strong organizational and project coordination skills with the ability to manage multiple priorities and deadlines
- Excellent written and verbal communication skills
- Detail-oriented with strong follow-through and execution capabilities
- Proficiency with Microsoft Office and familiarity with CRM and marketing automation platforms
- Ability to work collaboratively in a fast-paced, team-oriented environment
- Exposure to account-based marketing (ABM) or demand generation initiatives
- Experience supporting content marketing and thought leadership campaigns
- Familiarity with sponsorship marketing and webinar coordination
- Understanding of analytics and marketing performance reporting
- Professional services or B2B marketing experience preferred
- Demonstrated ability and willingness to actively use AI in areas such as competitive analysis, research, and campaign development; must be an AI learner who stays current on emerging tools and best practices
Benefits
- Competitive benefits package
- Bonus program (for eligible roles) based on individual and firm performance
- Hybrid work arrangement
Company Overview