Note: The job is a remote job and is open to candidates in USA. Bottom Line is a nonprofit organization that supports first-generation and low-income students through college, graduation, and career launch. The Senior Manager of Program Content & Student Engagement owns student-facing content standards, creation, publication, and continuous improvement, while leading the National Youth Advisory Council and partnering across teams to improve student engagement.
Responsibilities
- Own the student-facing voice across all content and resources, ensuring students experience Bottom Line as consistent, relevant, and trustworthy wherever they encounter it
- Maintain and evolve Bottom Line's student content standards, including style and content writing guidelines, so the full library reflects one coherent voice
- Ensure the student content library and student-facing site remain accurate, current, and easy for students to navigate
- Partner with the Transformation team, which owns the platforms and technical build, translating content and student-experience needs into platform requirements
- Monitor student engagement across content channels and translate findings into decisions about what to create, refresh, and retire
- Conduct user testing with students, including through the National Youth Advisory Council, and apply insights to improve content quality and relevance
- Maintain a regular cycle for reviewing content performance and reporting on results to program leadership
- Write and edit prioritization of college, career, and financial-aid content, including articles, resources, and campaign content, aligned to Bottom Line's voice and quality standards
- Plan, assign, coordinate, and publish the annual content calendar across audiences and milestones, coordinating content, translation, and video production
- Direct writers, translators, and freelance contributors, reviewing work to a consistent editorial standard
- Manage and maintain student-facing content within the learning management system and across regional, journey, and milestone pages
- Recruit, interview, and thoughtfully staff the Council with students who represent Bottom Line's target demographics
- Develop the Council's projects and bodies of work, develop agendas, and lead monthly meetings
- Share Council feedback and recommendations with the wider Bottom Line team. Partner with other teams across the organization including Transformation and Scaled Advising
- Develop localized content in close partnership with staff leading partner and grant-specific efforts
- Support educator engagement through the educator newsletter, resource maps, and referral campaigns
- Partner with other teams across the organization including Transformation and Scaled Advising
- Represent the Bottom Line brand in a positive light and take actions to increase brand awareness throughout the community
- Follow trends and best practices in the field of college success and technology to support persistence efforts and inform evolving program design
Skills
- Bachelor's degree or equivalent experience
- 6 to 8 years of progressive experience creating and managing content for youth or young-adult audiences in a nonprofit, education, or media setting, including experience managing a content library or digital product and the engagement it drives
- Strong writing and editing skills for teen and young-adult audiences, with a feel for the Bottom Line student voice. We would love to see writing samples or a portfolio
- Strong strategic judgment and hands-on content skills: you use engagement data and student feedback to decide what to create, cut, or improve, shape content structure and goals, and personally write or edit the pieces that matter most
- Comfort directing freelancers and vendors and partnering credibly across teams such as Transformation, Scaled Advising, and Research, Analytics, and Evaluation
- Strong data fluency and comfort using engagement data to guide decisions
- Excellent organization and follow-through, with a change-management orientation as priorities and platforms evolve
- Work authorization required
- Demonstrated commitment to Bottom Line's Mission, Vision, and Core Values
- Lived experience in or deep professional relationships with first-generation college-going and low-income communities
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