Note: The job is a remote job and is open to candidates in USA. Evolve is a vacation rental company, and its Senior Manager of Performance Marketing owns the paid acquisition program from strategy and budgeting through campaign execution and measurement. The role will rebuild and scale paid channels, launch new channels, and partner across teams to drive qualified owner leads efficiently.
Responsibilities
- Own paid channel mix and in-month allocation across paid search, paid social, programmatic, direct mail, AI search surfaces, and new test channels — strategy, campaign structure, bidding, budgets, pacing, and performance
- Monitor qualified-lead delivery against plan and forecast, diagnose what's driving it, and decide where the next dollar is most likely to generate efficient volume
- Own the monthly spend and volume inputs to the marketing forecast, and re-plan in-month when delivery moves
- Be hands-on in the platforms. Google Ads and Meta are yours to build and optimize directly, not to review in a weekly deck
- Build audience strategy across prospecting, retargeting, customer lists, lookalikes, and Evolve's own first-party data on properties, permits, and owners
- Design and analyze structured tests across audience, creative, bidding, placement, geography, and landing destination
- Launch new channels from zero to one — Performance Max, connected TV, podcast, and an expanded direct mail program — with a plan for how each will be measured before it spends
- Develop paid creative strategy with our creative partners: messaging, format, testing frameworks, and the analysis that decides what scales and what gets cut
- Help us build a real read on instrumentality and on the offline channels we currently can't see, and partner on the attribution work behind it
- Partner with analytics, product, and sales on the full funnel from impression to signed agreement
Skills
- 7+ years in performance marketing or digital media buying, with hands-on ownership of paid search and paid social campaigns
- Proven experience owning and scaling paid acquisition against CAC, CPA, cost-per-qualified-lead or profitability goals at eight-figure annual media spend
- Deep platform expertise in Google Ads and/or Meta — campaign structure, bidding, budget pacing, audience management, creative testing, and optimization
- Experience setting strategy for an external media agency and holding it accountable on execution, including transitioning work in-house
- Ownership of forecasting — the monthly spend and volume inputs to a marketing plan, and the judgment to re-plan mid-month when delivery moves
- Strong analytical skills — you're comfortable in SQL and a product analytics tool, you interpret channel and funnel data yourself, and you make investment decisions
- Experience developing or executing paid creative strategy — messaging, format, testing, and analysis — in partnership with creative teams or agencies
- AI-native working style — you already use tools like Claude for analysis, creative iteration, and reporting; this is a baseline here, not a differentiator
Benefits
- Department variable annual bonus.
- Equity in the company.
- A 401(k) with a 4% immediate vesting match.
- 16-18 weeks of paid parental leave for birthing parents and 10 weeks for non-birthing parents.
- Infertility coverage.
- Comprehensive medical, dental, and vision plans, with 100% employer-paid dental and vision for individual coverage and a low-cost medical option.
- 10 free mental health visits.
- Pet insurance.
- Generous PTO, RTO (for full-time exempt employees), sick leave, holidays, and a personal holiday.
- Annual Evolve travel credit after one year.
- Discounts on stays at all Evolve properties.
- World-class onboarding programs, learning, and development resources.
- Employee Resource Groups celebrating our diverse communities at Evolve.
- If you live in Colorado, you can work remotely anywhere in the state, at our downtown Denver office, or a hybrid of both.
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