Note: The job is a remote job and is open to candidates in USA. Fleetio is a modern software platform that helps organizations manage their fleet operations. They are seeking a Senior Lifecycle Marketing Manager to own and evolve the customer journey across key stages of the funnel, partnering with various teams to create scalable lifecycle and email marketing programs that improve conversion rates and customer engagement.
Responsibilities
- Design and optimize lifecycle programs across the full customer journey, including lead nurture, trial onboarding, activation, conversion, customer engagement, expansion, and retention
- Build segmented lifecycle and email journeys that support Fleetio’s product-led, mid-market, and enterprise go-to-market motions
- Develop personalized experiences based on customer behavior, lifecycle stage, persona, product usage, and buying intent
- Identify opportunities to improve funnel conversion, onboarding completion, product adoption, and customer expansion
- Partner closely with Product, Growth, and Customer Success teams to improve trial activation and conversion performance
- Build onboarding and engagement programs that help new users successfully set up accounts, adopt core workflows, and realize product value quickly
- Create behavioral and usage-based campaigns that guide users toward key activation milestones
- Optimize onboarding, nurture, and lifecycle email programs that improve activation, engagement, and free-to-paid conversion rates
- Build lifecycle programs that support both self-service and sales-assisted customer journeys
- Partner with Demand Generation, ABM, and Sales teams to create coordinated nurture and acceleration programs for mid-market and enterprise accounts
- Collaborate with Customer Marketing and Customer Success teams to support cross-sell, upsell, retention, and customer engagement initiatives
- Ensure lifecycle experiences align with broader integrated campaigns and GTM priorities
- Build and manage scalable nurture and email automation programs within Marketo, Gainsight, Salesforce, and related GTM systems
- Partner with Revenue Operations to improve lead scoring, lead routing, segmentation, attribution, and customer data strategy
- Evaluate and implement AI-powered workflows and automation opportunities that improve lifecycle efficiency and personalization
- Establish testing frameworks and experimentation strategies to continuously optimize customer journeys, email engagement, and campaign performance
- Define and report on key lifecycle metrics including activation, conversion, engagement, retention, and customer health indicators
- Analyze funnel and behavioral data to identify friction points and optimization opportunities across the customer journey
- Monitor and improve email marketing performance including deliverability, engagement, conversion, unsubscribe rates, and lifecycle progression metrics
- Translate customer insights into actionable recommendations that improve lifecycle performance and business outcomes
- Develop reporting and dashboards that connect lifecycle initiatives to pipeline, revenue, and customer growth metrics
Skills
- 7+ years of experience in lifecycle marketing, customer marketing, growth marketing, demand generation, or related B2B SaaS marketing roles
- Proven success building lifecycle programs across acquisition, onboarding, activation, conversion, expansion, and retention stages
- Strong experience supporting both product-led growth (PLG) and sales-assisted go-to-market motions
- Deep understanding of trial conversion, onboarding strategy, customer engagement, and behavioral-based marketing
- Hands-on experience with Marketo and Salesforce required
- Experience building nurture programs, triggered email workflows, segmentation strategies, and automated customer journeys
- Strong analytical mindset with experience using customer, funnel, and product usage data to drive optimization decisions
- Familiarity with lead scoring, lead routing, segmentation, and lifecycle attribution concepts
- Excellent cross-functional collaboration skills with experience partnering across Marketing, Product, RevOps, Sales, and Customer Success
- Experience building scalable automated nurture and engagement programs
- Comfortable operating in fast-paced, high-growth environments with evolving processes and priorities
- Experience with Gainsight strongly preferred
Benefits
- Multiple health/dental coverage options (100% coverage for employee, 50% for family)
- Vision insurance
- Incentive stock options
- 401(k) match of 4%
- PTO - 4 weeks (increases at year two!)
- 12 company holidays + 2 floating holidays
- Parental leave - birthing parent (16 weeks paid) non-birthing (4 weeks paid)
- FSA & HSA options
- Short and long term disability (short term 100% paid)
- Community service funds
- Professional development funds
- Wellbeing fund - $150 quarterly
- Business expense stipend - $125 quarterly
- Mac laptop + new hire equipment stipend
- Fully stocked kitchen with tons of drinks & snacks (BHM only)
- Remote working friendly since 2012 #LI-Remote
Company Overview