Note: The job is a remote job and is open to candidates in USA. Market Performance Group (MPG) is a leading omnichannel commerce agency focused on strategy and services for consumer packaged goods manufacturers. The Senior Insights Analyst will serve as the lead analytical partner for strategic retailers, transforming complex data into actionable insights to drive category growth and strengthen relationships.
Responsibilities
- Lead end-to-end analytics across assigned retailers, synthesizing Circana, NielsenIQ (Retail & Panel), retailer POS, Mintel, Numerator Promo Intel, and other data sources into cohesive insights
- Translate data into clear “so what” implications and strategic recommendations that drive decisions
- Identify category trends, fair share gaps, whitespace opportunities, and competitive dynamics
- Integrate shopper insights (panel) with retail performance to inform assortment, pricing, and promotional strategies
- Own and enhance weekly, monthly, and ad hoc reporting (POS, distribution, share, item performance, promotional analysis)
- Develop scalable reporting tools, dashboards, and templates (Excel and PowerBI where applicable)
- Ensure data consistency, KPI alignment, and accuracy across all deliverables
- Streamline reporting processes to reduce manual effort and improve output quality
- Develop and deliver compelling category stories and retailer-ready narratives tailored to assigned retailers
- Support key sales business moments, including preparing and presenting: Line reviews, Joint Business Planning (JBP), Innovation launches, Strategic sales presentations and business reviews, Provide fact-based recommendations across the 4Ps (price, promotion, assortment, placement)
- Act as a trusted analytical advisor to internal sales teams and external clients
- Bring a category-first perspective to retailer conversations and planning sessions
- Anticipate business needs and proactively deliver insights that shape strategy
- Establish best practices for reporting, insight development, and storytelling
- Identify opportunities to better leverage syndicated and retailer data investments
- Provide guidance and day-to-day direction to offshore analytical support, including delegating recurring reporting tasks and reviewing outputs for accuracy and consistency
- Offer ongoing feedback and coaching to support quality execution and development
- Develop and maintain templates, documentation, and workflows to improve efficiency and consistency across deliverables
- Drive continuous improvement in analytical rigor, tools, and processes
Skills
- Bachelor's degree required
- 5–7+ years of experience in Sales Analytics, Category Management, or CPG insights
- Deep expertise in Circana (IRI) and NielsenIQ, including retailer-specific portals (HEB), syndicated retail data, Panel, and Numerator Promo Intel. Proficiency in Mintel a plus
- Advanced proficiency in Microsoft Excel, PowerPoint, and PowerBI to design and build analyses from raw data, generate insights, and deliver clear, compelling sales storytelling
- Strong analytical and storytelling skills with high attention to detail
- Confident presenter with the ability to communicate insights clearly to teams, clients, and retailers
- Comfortable supporting retailer-facing conversations, including line reviews and JBPs
- Ability to translate complex data into clear, actionable insights and recommendations
- Experience integrating multiple data sources into cohesive analysis
- Strong organizational skills with the ability to manage multiple priorities independently in a fast-paced sales environment
- Familiarity with AI tools (e.g., ChatGPT, Claude, NotebookLM) and ability to apply them to improve analytical efficiency and insight generation is a plus
Benefits
- Health benefits, including medical, dental, vision, STD/LTD, paid maternity/paternity leave and life insurance
- Performance-based bonuses and other compensation programs
- 401K
- Paid holidays
- Unlimited paid time off
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