Note: The job is a remote job and is open to candidates in USA. Bonafide Health is a company focused on women's health through its brands like Uqora and Equelle. The Manager, Lifecycle Analytics role involves owning measurement and analysis across the customer lifecycle to translate complex data into actionable insights that inform retention and CRM strategy.
Responsibilities
- Own customer lifecycle analysis including acquisition cohort segmentation, repeat purchase behavior, churn, and lifetime value
- Build and refine LTV models, cross-sell and upsell analysis, and replenishment insights
- Develop and maintain dashboards and reporting to track key lifecycle KPIs
- Partner closely with CRM and commercial teams to identify opportunities to improve and optimize the customer experience
- Analyze the impact of CRM and lifecycle initiatives on engagement and incremental customer value
- Provide clear recommendations and insights to senior stakeholders and leadership
Skills
- 5–8+ years of experience in customer analytics, lifecycle analytics, or related roles
- Strong background in cohort analysis, segmentation, retention, and lifetime value modeling
- Proficiency with analytics and data tools, including SQL, Python or R, and BI platforms
- Familiarity with CRM platforms and lifecycle marketing concepts
- Strong communication skills and ability to manage cross-functional relationships
- Bachelor's degree in a quantitative field or equivalent relevant experience
- Experience working in DTC, omnichannel, and consumer goods preferred
Benefits
- Annual performance bonus
- Medical, dental and vision benefits
- 401K match
- Other wellness benefits
- Recognition program
Company Overview