Note: The job is a remote job and is open to candidates in USA. The Digital Stronghold is a modern commerce collective behind high-performance brands across menswear, lifestyle, tailoring, and performance apparel. The Senior Digital Product Manager will own and evolve the digital product roadmap for its Shopify-powered DTC brands, serving as a Shopify subject-matter expert and leading cross-functional efforts to improve customer experience, conversion, retention, and site performance.
Responsibilities
- Own and prioritize the digital product roadmap across multiple Shopify brand sites
- Act as the internal **Shopify subject-matter expert**, with strong knowledge of Shopify Plus, headless/Hydrogen, Liquid, apps, APIs, and checkout extensibility
- Translate business and brand objectives into compelling, measurable digital product initiatives
- Partner closely with engineering, UX/UI, marketing, merchandising, analytics, and creative teams to bring ideas to life
- Optimize customer journeys, conversion, AOV, engagement, retention, and overall site performance through data, experimentation, and continuous iteration
- Lead discovery, requirements, prioritization, testing, and launch across a fast-moving multi-brand environment
- Balance premium brand experiences with practical, performance-driven eCommerce decisions
Skills
- **Shopify and DTC eCommerce experience is essential.**
- * **5+ years of digital product management experience** in DTC eCommerce
- * Proven experience managing Shopify eCommerce roadmaps, including themes, third-party apps, integrations, and checkout extensibility
- * A strong understanding of DTC growth levers — acquisition, conversion, retention, LTV, AOV, and repeat purchase
- * Experience working across technical, creative, commercial, and brand stakeholders
- * Strong analytical instincts and familiarity with tools such as GA4 and Hotjar
- **This is a U.S.-based role. Candidates must be physically based in the United States and legally authorized to work in the U.S.**
- The role is primarily remote, with **up to 10% travel** for brand events, vendor meetings, and on-site collaboration
- Deep, hands-on experience with **Shopify, ideally Shopify Plus and/or headless/Hydrogen**
- The confidence to work closely with engineers and understand technical architecture and trade-offs. Experience with Liquid, Storefront API, or Hydrogen is a plus
- A genuine interest in **fashion, lifestyle, retail, and exceptional digital customer experiences**
Benefits
- Primarily remote work
Company Overview