Note: The job is a remote job and is open to candidates in USA. Bellwood builds custom software for mid-market and enterprise businesses and is expanding its marketing function to support growth. The Marketing Manager will own day-to-day marketing execution across content, SEO, paid media, website optimization, reporting, events, and brand, with a focus on generating qualified leads and pipeline.
Responsibilities
- Produce, edit, and publish blog and pillar content against the SEO cluster strategy
- Run the publishing calendar in priority order, shipping the highest-leverage pieces first and keeping content moving
- Write in Bellwood's brand voice (caring, committed, curious) across every piece
- Create supporting graphics for blog posts, social distribution, and paid media using tools such as Canva or Adobe Express, maintaining brand consistency in color, type, and layout
- Own technical and on-page SEO: title tags, meta descriptions, H1 structure, schema markup, sitemap coverage, and internal linking
- Make site changes in WordPress, including landing pages, copy updates, CTAs, and design-element edits, with a staging-and-review step before publishing live
- Build and optimize key conversion pages, including the project-start page and the diagnostic-audit landing page
- Manage business listings and local/GEO presence to strengthen discoverability
- Monitor organic performance and continuously improve pages for search and conversion
- Run paid programs across Google, LinkedIn, Meta, and other channels within budget
- Build, launch, and optimize campaigns targeted to Bellwood's ideal customer profiles
- Track and report cost-per-click and cost-per-qualified-lead by channel, and shift spend toward what performs
- Partner with the Head of Revenue on quarterly budget recalibration based on lead economics
- Maintain marketing performance reporting
- Report results in revenue terms: qualified leads generated and pipeline influenced
- Surface what is working and what is not, proactively and on a regular cadence
- Keep marketing activity connected to the CRM and marketing automation platform (HubSpot) so lead flow stays clean
- Support conference and event presence: logistics, follow-up, and lead capture
- Execute brand-awareness efforts across local events and LinkedIn
- Keep Bellwood's external presence consistent, professional, and on-message
Skills
- Performance-marketing orientation: you measure your work by leads, pipeline, and revenue generated
- Full-stack generalist: hands-on experience executing across content, SEO, paid media, and web
- Hands-on SEO competence: you execute technical and on-page SEO yourself or knowingly direct it
- Ownership: you are committed to the outcome
- Proactive communication: status, results, and roadblocks are communicated regularly and quickly
- Analytical rigor: comfortable with metrics, dashboards, and attribution, with data-driven decision making to allocate effort and budget
- Execution discipline: you work priorities in order, ship consistently, and keep multiple workstreams moving
- Brand sensibility: you produce and edit content that reads in Bellwood's voice and serves the target buyer
- Working knowledge of: Google Ads, Google Analytics, Google Tag Manager, HubSpot, WordPress and other marketing technologies with the ability to independently manage them from a marketing operations perspective. Comfortable making and managing site changes in WordPress
- Location: Remote (distributed team; occasional travel for retreats and events)
- Type: full-time
- 4–7 years in B2B marketing execution, ideally in a technology/software-services environment
Benefits
- Performance bonus of 10–15% tied to MQL and pipeline‑generation targets
- Subsidized Medical, Dental, and Vision Insurance
- Open PTO
- Short/Long Term Disability
- 401k
- Profit Sharing
- Referral Bonuses
- Company Retreats
- Opportunities for professional growth
- Remote work in a distributed team
Company Overview
Company H1B Sponsorship