Note: The job is a remote job and is open to candidates in USA. Medlive delivers trusted healthcare education and insights to clinicians, patients, and caregivers through video-based learning. The Senior Digital Marketer will lead data-driven growth across paid media, the corporate website, and the marketing CRM, managing campaigns from strategy through reporting and optimization.
Responsibilities
- Plan and execute paid media strategy across social, search, display, and email to drive client and HCP acquisition and engagement, using AI-assisted workflows when possible
- Deliver clear, consistent reporting on OKRs and campaign performance to marketing leadership, calling out the metrics and trends
- Build and maintain dashboards that track campaign performance against goals, turning the data into specific recommendations for what to change
- Lead corporate website strategy, including SEO and AEO optimization, working with the content associate and design team to keep sites current, on brand, and easy to use
- Own the marketing CRM database, expanding and maintaining it with accurate segmentation that supports targeted campaigns and better conversion rates
- Document and maintain marketing workflows
Skills
- 5–7 years of digital marketing experience, bonus if specialized in B2B client acquisition, with a track record of multi-channel campaign optimization (paid social, search, display, email)
- Ability to deeply analyze dashboard data to draw clear recommendations for future campaign segmentation, sequencing to improve key KPIs
- Understanding of strategy and implementation process for SEO/AEO on a B2B website
- Experience owning or maintaining a CRM database, including audience segmentation
- Innovative, comfortable testing ideas and iterating based on results
- Highly organized with attention to detail, and productive in a remote-first, fast-paced environment
- [BONUS] Experience in health education or health tech
Benefits
- Flexibility to work from anywhere, with an EST time zone preference
- A high-impact role with real ownership and visibility across the company
- Direct partnership with marketing leadership in a mission-driven environment
- Room to stretch into new areas and help shape Medlive's B2B marketing strategy
Company Overview