Note: The job is a remote job and is open to candidates in USA. Gametime is focused on uniting the world through shared experiences, and they are seeking a Senior Data Scientist to enhance their marketing analytics capabilities. The role involves building analytical frameworks for mobile marketing, optimizing campaign performance, and providing data-driven insights to support strategic decision-making.
Responsibilities
- Own the analytical frameworks for tracking mobile marketing effectiveness in a privacy-aware environment, bridging platform-reported data, attribution data, MMP data, and internal truth to support confident decisions despite measurement noise
- Own the end-to-end design and maintenance of marketing analytics dashboards in Sigma/Tableau, serving as a trusted source of truth for performance, user quality, payback, and profitability reporting
- Conduct granular analysis on campaign, ad set, ad, and creative performance (IPM, CPM, CPI, CAC, ROAS), providing data-driven recommendations and partnering with marketing to spot creative fatigue and winning assets
- Analyze mobile user cohorts to understand retention, monetization, payback, and LTV behaviors, identifying efficiency trends across leagues, teams, and acquisition sources to guide budget allocation
- Partner with marketing and finance to understand channel incrementality, profitability, and spend efficiency, building financial scenario models to inform where to scale, reduce, or reallocate spend
- Design, analyze, and interpret experiments to measure true channel incrementality and marketing lift, including geo-lift, PSA tests, and audience holdouts, translating results into practical recommendations
- Own analytical support for retargeting and audience strategy, building and maintaining user lists and improving segmentation to ensure programs drive incremental value rather than capturing organic demand
- Analyze how marketplace conditions, event demand, league mix, pricing, and seasonality influence acquisition efficiency, helping distinguish marketing execution shifts from broader marketplace dynamics
- Partner with leadership to translate complex analyses into clear recommendations on spend allocation, channel strategy, and growth investment, communicating tradeoffs and risks to support fast decisions
- Stay current on the evolving mobile privacy and attribution landscape (Apple ATT, MMP capabilities) to keep data science a competitive advantage in how Gametime measures and scales mobile growth
Skills
- 7+ years of experience in marketing analytics, growth data science, mobile analytics, or a related field
- Bachelor's degree in Data Science, Mathematics, Statistics, Computer Science, Economics, or a related field
- Prior experience at a mobile-first company, with deep understanding of mobile attribution, Apple ATT, MMPs, and privacy-aware measurement solutions
- Hands-on experience with Meta, TikTok, Reddit, or similar paid social platforms, analyzing performance at the campaign, creative, and cohort level
- Experience evaluating acquisition and retargeting performance through LTV, CAC, ROAS, payback windows, and profitability models
- Experience designing and interpreting marketing experiments or causal measurement studies, such as geo-lift tests and audience holdouts
- Experience building, managing, or analyzing user lists for paid marketing activation, with a strong grasp of segmentation, suppression logic, and saturation
- Strong foundation in statistics, with experience in experimentation, incrementality measurement, cohort analysis, and causal inference
- Experience analyzing creative performance and identifying fatigue to improve testing frameworks
- Proficiency in Python or R and SQL, along with hands-on experience with BI tools (Tableau, Sigma) and Mobile Measurement Partners (Adjust, AppsFlyer, etc.)
- Strong communication skills, with the ability to present technical insights and attribution nuances in a way that supports executive decision-making
- Experience with Marketing Mix Modeling (MMM) or incrementality testing
- Experience in ticketing, live events, marketplaces, or consumer mobile apps
- Experience working with highly seasonal businesses, event-driven demand, or shifting supply and pricing dynamics
Benefits
- Flexible PTO
- Competitive salary & equity package
- Monthly Gametime credits for any event ($1,200/yr)
- Medical, dental, & vision insurance
- Life insurance and disability benefits
- Diverse Family-forming benefits through Carrot Fertility
- 401k, HSA, pre-tax savings programs
- Company off-sites and meet-ups
- Wellness programs
- Tenure recognition
Company Overview
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