Note: The job is a remote job and is open to candidates in USA. NMQ Digital is a multinational digital services company that supports large organizations across areas including marketing, CRM, e-commerce, development, and data analytics. The Senior Data Analyst (Strategy) will design and manage audience segmentation strategies, translate marketing objectives into audience logic, and support personalization, targeting, experimentation, and campaign measurement across channels.
Responsibilities
- Design and manage audience segmentation strategies aligned with customer journeys and campaign objectives
- Collaborate with marketing, CRM, and paid media teams to define audience needs for personalization and targeting
- Translate marketing briefs into segmentation logic using behavioral, transactional, and CRM data
- Define audience use cases across channels including email, paid media, on-site personalization, and app messaging
- Support experimentation strategies through strategic audience design (e.g., test vs. control groups)
- Provide audience strategy documentation including target logic, expected reach, and overlap/suppression analysis
- Work with analytics and measurement teams to assess campaign performance by segment and lifecycle stage
- Align with data and MarTech teams on available data inputs and platform capabilities to enable strategic delivery
- Maintain awareness of industry trends in personalization, audience design, and privacy regulations (e.g., GDPR, CCPA)
Skills
- 3+ years of experience in audience strategy, CRM targeting, or digital campaign planning
- Strong understanding of digital customer journeys and lifecycle marketing strategies
- Familiarity with marketing analytics tools (e.g., GA4, Adobe Analytics) and CDPs (e.g., Adobe RT-CDP, Segment)
- Familiarity with data visualization tools (e.g., Tableau, DOMO)
- Experience partnering with marketing, CRM, or paid media teams to design personalized audience strategies
- Experience in SQL or similar tools to support analysis and audience logic validation
- Experience interpreting marketing goals and translating them into audience design and segmentation logic
- Familiarity with A/B testing, holdout methodology, and other campaign measurement frameworks
- Background in B2C sectors such as retail, eCommerce, or subscription services preferred
Benefits
- Remote Work Model: enhanced flexibility, productivity, and work-life balance for employees.
- Free company subscription to the mental health and support partner OpenUp.
- Friends2Work referral program with a cash award once referred friends are hired.
- Access to numerous online courses and training through the in-house NMQ Academy.
- Access to the exclusive Mentorship Program provided by senior peers.
- Opportunity to work with global brands as part of a fun, diverse, and dynamic team.
Company Overview
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