Note: The job is a remote job and is open to candidates in USA. Parallels is a technology company providing VDI/EUC solutions for desktop and cloud work environments. The Senior Data Analyst will analyze large datasets to guide B2C Marketing decisions, focusing on customer acquisition, activation, retention, attribution, experimentation, and conversion. The role also partners with stakeholders and data engineering to define metrics, build dashboards, and deliver actionable insights.
Responsibilities
- Build a comprehensive understanding of how customers move through our digital ecosystem—from initial visit to purchase and beyond
- Analyze and mitigate customer churn effectively while also driving strategies for customer acquisition and optimize trial-to-conversion processes
- Make data driven strategy recommendations in these areas such as customer acquisition, customer activation and retention as well as media mix modeling, marketing attribution and experimentation
- Deep dive into advanced analyses, providing robust models tied to business objectives and outcomes, and being able to derive meaningful conclusions from it
- Ideate and implement unexplored analyses that can identify areas of opportunity that support business goals and evolve business strategy
- Partner with business stakeholders and data engineering to define key metrics and build scalable, user-friendly dashboards that translate complex data into meaningful insights, drive adoption, and support strategic decision-making
- Be able to work independently, identify dependencies to unblock projects, and craft courses of action to complete projects
- Manage multiple complex projects in parallel tracks
Skills
- 5+ years of experience in Data Analytics, Business Intelligence, Product Analytics, Revenue Analytics, Customer Analytics, Data Science, or related analytical field
- Advanced database and data transformation skills with preferred experience in Snowflake and dbt
- Strong understanding of data modeling concepts, data governance, and data quality best practices
- Strong expertise in data visualization, and dashboard development (Looker, Tableau, Power BI, etc.) with a proven ability to translate complex datasets into intuitive, actionable reporting for technical and non-technical audiences
- Experience in analyzing key customer pathways, surfacing friction points to identify where experimentation can improve flow and conversion
- Proficiency in BigQuery, Google Analytics, advantages and limitations of GA4 event tracking and its effect on analytics
Benefits
- For US employees, a fully remote workspace with no pressure to work in an office.
- For US employees, flexible hours.
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