Note: The job is a remote job and is open to candidates in USA. SoTalent is hiring a Senior Data Analyst to support data-driven decision-making, campaign optimization, and business growth for a digital media and performance marketing organization. The role involves analyzing complex datasets, identifying trends and opportunities, translating findings into business strategies, and supporting process automation.
Responsibilities
- Analyze diverse data sources to inform business decisions and identify opportunities for growth
- Develop a strong understanding of analytical tools, data environments, and automated business processes
- Investigate performance trends, anomalies, and business opportunities using data-driven approaches
- Develop insights around campaign performance, market segmentation, competitive activity, and predictive trends
- Translate complex datasets into clear findings, recommendations, and actionable business plans
- Build and communicate data visualizations that highlight key trends and business insights
- Collaborate with internal stakeholders and fellow analysts to investigate issues and identify optimization opportunities
- Support automation initiatives designed to improve business processes and decision-making
- Balance multiple analytical projects and priorities in a dynamic environment
- Challenge existing approaches and develop creative solutions to complex analytical problems
- Present findings and recommendations clearly to both technical and non-technical stakeholders
Skills
- 3+ years of experience in an analytical role
- Strong analytical, organizational, and problem-solving skills
- Experience working with large or complex datasets
- Strong SQL skills, including experience working with enterprise-level data
- Experience with R or Python
- Experience with Tableau or another business intelligence and data visualization platform
- Ability to identify trends, anomalies, patterns, and opportunities within data
- Experience with predictive analysis, market segmentation, or competitive analysis
- Strong written and verbal communication skills, with the ability to synthesize complex findings into clear business insights
- Ability to manage multiple priorities in a fast-paced environment
- Curiosity and a willingness to challenge assumptions and existing processes
- Experience with enterprise-level automation is highly desirable
Benefits
- Performance-based compensation and equity may be available.
- Healthcare coverage
- Retirement benefits
- Paid time off
- Parental leave
- Sick leave
- Remote work — United States
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