Note: The job is a remote job and is open to candidates in USA. SoTalent is seeking a Senior Content Designer to create clear, intuitive, and user-centered digital experiences for the insurance industry. The role leads content strategy and design across digital products, partnering with cross-functional teams to improve content clarity, accessibility, discoverability, and performance throughout the customer journey.
Responsibilities
- Lead content design initiatives for digital features and user journeys by leveraging research, analytics, content audits, and experience assessments
- Transform user insights, stakeholder feedback, and journey findings into clear, actionable content strategies and experiences
- Plan, create, review, and optimize content throughout the product lifecycle, ensuring quality and consistency at every stage
- Simplify complex information into concise, user-friendly content across interfaces, microcopy, and multi-channel digital experiences
- Improve content organization and discoverability by contributing to information architecture, navigation structures, and content frameworks
- Partner closely with product, design, research, engineering, governance, and other business stakeholders to deliver cohesive experiences
- Develop and enhance content standards, guidelines, and reusable frameworks that support consistency and scalability
- Use analytics, customer feedback, and testing insights to continuously optimize content performance and user engagement
- Own content strategy and execution across product features or functional areas from discovery through ongoing optimization
- Influence product direction through user-centered content design and research-driven recommendations
- Contribute to scalable content systems, including frameworks, standards, governance models, and reusable content patterns
- Improve clarity, consistency, and overall content quality across digital experiences
- Drive continuous improvement through measurement, experimentation, and iterative enhancements
Skills
- • 5+ years of experience in content design, UX writing, content strategy, or a related field with end-to-end content ownership
- • Exceptional writing, editing, and storytelling skills with the ability to simplify complex information
- • Experience conducting content audits, user research, and developing data-informed content strategies
- • Strong understanding of information architecture, content modeling, taxonomy development, and content discoverability
- • Knowledge of accessibility principles, writing standards, and content best practices
- • Demonstrated success collaborating with cross-functional teams and influencing product decisions through content expertise
- • Portfolio showcasing measurable outcomes, strategic thinking, and content-driven solutions
- • Strong analytical and problem-solving capabilities
- • Ability to balance user needs, business objectives, and technical constraints
- • Excellent communication and stakeholder management skills
- • Strong attention to detail and commitment to content quality
- • Collaborative mindset with the ability to thrive in cross-functional environments
- • Experience using research and performance data to drive strategic decisions
- • Ability to manage multiple priorities in a fast-paced, evolving environment
- • Experience working within highly regulated or complex industries
- • Familiarity with SEO principles and content optimization methodologies
- • Experience developing content guidelines, templates, governance frameworks, or design systems
Benefits
- Remote work from the continental U.S.
- Occasional travel
Company Overview