Note: The job is a remote job and is open to candidates in USA. Avalara is a cloud compliance and tax technology company. The Senior Analyst, Insights & Marketing Database will manage and govern marketing and customer data while delivering analytics that improve acquisition, engagement, conversion, retention, and expansion. The role will also identify and operationalize AI-enabled use cases and partner cross-functionally to support data-driven marketing decisions.
Responsibilities
- Own the health, structure, and governance of marketing and customer data across CRM and marketing-automation platforms, including data acquisition, hygiene, deduplication, enrichment, and integrity
- Maintain and optimize segmentation logic, key fields, personas, and lead-scoring inputs that power targeting across campaigns and journeys
- Partner with Marketing Operations and Revenue Operations to enhance lead management, routing, and audience distribution to sales
- Establish and monitor data-readiness metrics, and quantify the downstream impact of data quality on marketing performance
- Build repeatable processes, documentation standards, and governance practices for marketing data management
- Analyze end-to-end marketing performance across the funnel, from audience and campaign data through pipeline and revenue, to surface trends, diagnose issues, and deliver strategic recommendations
- Design and maintain dashboards, reports, and self-service reporting frameworks that give stakeholders clear visibility into KPIs and marketing effectiveness
- Translate business questions into structured analyses, customer segmentations, profiles, and audience sizing that guide strategy
- Partner with the broader marketing data warehouse and BI environment to consolidate data from CRM, marketing automation, web analytics, product usage, pipeline, and revenue sources
- Deliver clear data stories and present insights and recommendations to non-technical audiences and senior stakeholders
- Identify and operationalize AI use cases that improve data quality, segmentation, audience modeling, propensity and predictive analytics, automated insight generation, and reporting
- Partner with Analytics, Data Science, and Marketing Operations to activate AI-enabled data capabilities such as predictive audiences and next-best-action inputs
- Support responsible use of AI for marketing data, including human review, privacy, compliance, and quality validation
- Serve as a hands-on data and insights partner for teams across Demand Generation, Lifecycle Marketing, Customer Marketing, Product Marketing, Web, Paid Media, Marketing Operations, and Revenue Operations
- Partner with Analytics, IT, Data Science, Legal, and Privacy teams to ensure data is accurate, measurable, compliant, and scalable
- Educate marketing teams on data best practices, segmentation, and the interpretation and application of insights
- Help create a culture of data-driven, test-and-learn decision-making across the marketing organization
Skills
- * 5+ years of experience in marketing analytics, database marketing, marketing operations, business intelligence, revenue operations, or related roles
- * Strong hands-on experience managing marketing and customer databases within CRM and marketing-automation platforms, including segmentation, data quality, and audience management
- * Strong analytical skills and comfort working with data to assess performance, diagnose issues, and make recommendations
- * Proficiency writing and optimizing SQL to extract, organize, and analyze data from multiple sources
- * Experience building dashboards and reports using tools such as Tableau, Power BI, Looker, or similar
- * Experience working with marketing data across CRM, marketing automation, web analytics, product usage, pipeline, and revenue data sources
- * Ability to translate business questions into structured analyses, segmentations, and actionable insights
- * Strong communication skills, with the ability to convey complex data concepts clearly to non-technical and senior stakeholders
- * Experience in B2B SaaS, technology, fintech, compliance, data, or enterprise software
- * Experience supporting both digital-led and sales-assisted go-to-market motions
- * Familiarity with Python or R, and with data warehouse and modeling concepts (e.g., Snowflake, dbt)
- * Experience using AI, predictive analytics, or automated insights to improve data quality or marketing performance
- * Experience with lead scoring, propensity modeling, householding, and audience-sizing methodologies
- * Experience creating data governance models, documentation standards, or training materials
Benefits
- Paid time off
- Paid parental leave
- Many Avalara employees are eligible for bonuses.
- Private medical insurance, depending on location
- Life insurance, depending on location
- Disability insurance, depending on location
- 8 employee-run resource groups, each with senior leadership and exec sponsorship
Company Overview
Company H1B Sponsorship