Note: The job is a remote job and is open to candidates in USA. Deutsch Family Wine & Spirits is a wine and spirits company seeking a Senior Analyst, Category Development. The role provides strategic insights and data-driven recommendations through market analysis, consumer behavior research, category management, performance reporting, annual planning, project management, and thought leadership for strategic chain accounts.
Responsibilities
- Partner closely with Sales by participating in performance discussions and aligning priorities with a shared sense of urgency
- Attend sales calls and market visits to identify opportunities from planning through execution
- Analyze monthly performance to surface risks and opportunities early
- Lead stakeholder conversations to provide proactive guidance, recommendations, and follow-through on identified opportunities
- Optimize product assortment, pricing, and promotional strategies for Pacific Northwest and western US-based (excluding CA) retail chains
- Integrate syndicated data, store-level data, panel, depletions, and primary/secondary research to build quantifiable selling stories
- Deliver analyses on time and to a high-quality standard
- Own business performance results by explaining drivers and providing clear, actionable recommendations
- Maintain high standards across communications, reports, projects, and presentations while demonstrating a proactive, can-do approach
- Prepare regular reports on category performance, market trends, and KPIs and distill insights, opportunities and risks to recommend and drive action
- Present insights and recommendations to key stakeholders, including retailers and internal senior leadership
- Collaborate with Marketing and Sales to align on selling stories and go-to-market strategies
- Partner with Sales to develop a bottom-up annual business plan grounded in account-level opportunities and priorities
- Leverage data resources and tools to optimize the plan against established company growth targets
- Developing forecasts rooted in business performance, category trends, pricing cycles and risks and opportunities
- Manage projects and priorities using a structured planning and execution process
- Plan and run customer meeting workflows, including kickoff meetings, check-ins, and post-meeting debriefs
- Meet deadlines and deliver high-quality work by incorporating manager and stakeholder feedback
- Conduct post-promotional reviews to identify root causes of success or failure
- Translate learnings into actionable insights and share retailer-ready recaps to build rapport and influence future outcomes
- Provide thought leadership about the wine and spirits industry to internal stakeholders and chain customers by delivering insightful analyses and trends
- Conduct deep, data-driven analytics and set high standards for business analysis across the DFWS portfolio
- Share category and consumer insights broadly to build credibility, influence, and adoption of best practices
- Identify and pilot innovative approaches to strengthen business analysis and decision-making
Skills
- Self-motivated professional with 2-5 years' category management experience in CPG/Category Analyst role and syndicated research (Circana/Nielsen)
- Tendency to be a proactive self-starter and with drive to take ownership of projects and see through to completion
- Bachelor's Degree or equivalent relevant work experience
- Expert in PowerPoint, Excel, Word, and Outlook required
- Strong analytical, organizational, communication, math and problem-solving skills
- Proficiency in data extraction, analysis, and presentation creation/delivery is a must
- Ability to leverage data and insights to tell compelling fact-based selling stories
- Comfortable presenting ideas and concepts; ability to actively participate and contribute to a cross-functional team environment
- Experience working with Circana/Nielsen/Numerator Consumer Panel data preferred
- Experience with regional or national Grocery or Club retailers preferred
- Knowledge of Beverage Alcohol Industry a plus
Benefits
- Location is flexible within the Western time zone, with strong preference for candidates residing in AZ, NV, WA or OR.
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