Note: The job is a remote job and is open to candidates in USA. Acadia is a digital marketing company serving brands through retail media and advertising services. The Retail Media Manager will create and optimize PPC strategies across Amazon, Walmart, and Instacart, manage client communications and reporting, and oversee PPC Specialists to drive profitable sales growth.
Responsibilities
- No-stress commuting. You work from home so your daily commute is only the amount of time it takes for you to walk into your home office or travel to your favorite coffee shop for a change of scenery
- Advertising Optimization. You use Amazon’s Advertising Console dashboards to identify opportunities and optimize our clients’ PPC advertising campaigns on a daily / weekly basis. You use additional third party software to perform keyword research and implement automated optimization tactics
- Communication. Your work calendar has internal and client appointments to present the latest results, activities and planned tactics for the upcoming 90 days. You’ve gotten to the essence of clients’ needs and identified the ways Acadia can be their guide to achieving them
- Management. You directly oversee a small team of PPC Specialists who own their own clients. You will hold consistent 1:1 meetings and support their development and growth in the PPC field and Specialist role
- Collaboration. Acadia is a team of go-getters, innovators and industry experts. Over the week, you communicate with PPC colleagues to exchange experiences, coordinate with team members who work on other aspects of the client business (brand protection, SEO, organic marketing) and define strategies that are aligned with one another
- Innovation. You check out the competition to see what strategies they’re employing to drive growth. You use that as inspiration to pull together a plan that will drive new business for Acadia
- Reporting. You report to clients in your portfolio on a weekly or bi-weekly basis. You not only deliver the data, but you also deliver the story behind the data and develop next steps to improve performance further
- Trends. You can quickly identify trends within the account you manage and take appropriate action to course correct
- Thought Leadership. You contribute to the company owned blog, attend company hosted webinars, and participate in live events where you share your latest views on Amazon advertising’s developments and opportunities
- Managing complex pay per click and display advertising campaigns with thousands of targeting options per account
- Working in a collaborative team culture
- Ability to coordinate several projects simultaneously
- Identifying opportunities for clients’ growth and new services for existing markets
- Ability to provide high level summaries and efficiently present in depth analysis
Skills
- 3+ years of experience with Pay Per Click advertising (Amazon Advertising, Google Ads, Bing Ads, Facebook Ads)
- 1+ years of experience with Amazon Advertising
- Advanced Microsoft Excel skills
- Ability to work well independently and be self-motivated
- Excellent analytical, oral and written communication
- Attention to detail while also having the ability to handle multiple priorities
- Bachelor's degree in business or marketing is preferred
Benefits
- Fully remote work arrangement
- Work from home
- Opportunity to develop an exciting career in a dynamic, growing digital marketing company
Company Overview