Note: The job is a remote job and is open to candidates in USA. Manatee is seeking a creative and driven Marketing Coordinator to support referral growth and make mental health care more accessible to families. The role develops provider and patient outreach campaigns, creates marketing content and collateral, tracks performance metrics, and collaborates with clinical and sales teams to improve referral-to-enrollment conversion.
Responsibilities
- Success of this role is determined by referring provider engagement and referral-to-enrollment conversion
- Drive Referring Provider value: Own and continuously improve the pediatrician dashboard emails and automated referral-status communications; you'll diagnose performance and drive real provider and patient value
- Referral outreach sequence: Build the automated campaigns that help a referred family receive care and improve it against real conversion data
- Create Marketing collateral: Design one-pagers, referral guides, and screener materials for pediatricians, provider groups, and health plans — crystallizing Manatee's clinical model and outcomes (87% clinical improvement, 60% referral-to-enrollment vs. <30% industry, 1.8 days to care)
- Help define Manatee’s voice: Create the standard for provider facing copy. Our content is always focused on creating value and a single ask - not marketing fluff. Create our provider newsletter, blog posts, webinars and integrated campaigns around seasonal topics (back-to-school, holidays, New Year's resolutions, etc.)
- Performance Tracking: Own open/click metrics on provider campaigns, screener completion rates by practice, and report monthly against provider engagement
- Design & Production: Create assets including graphics, social posts and email templates using Canva or equivalent; making sure there is brand consistency across provider-facing materials with a real eye for design
- Cross-Functional Collaboration: Partner with clinical and sales to keep messaging accurate and aligned with priorities
- Content Calendar Management: Develop and maintain a quarterly content calendar; manage timelines to ensure campaigns ship on schedule and assets are ready for seasonal opportunities
Skills
- 3+ years in growth or lifecycle marketing, ideally in a startup environment — you know how to build the plane while flying it
- Strong copywriting, with range across audiences and a bias toward clarity
- Email marketing experience and ands-on with Mailchimp/Klaviyo/ActiveCampaign, segmentation, A/B testing, and reading performance including click rate and conversion
- AI-fluent and platform-agnostic, picks up new tools fast and troubleshoots without hand-holding
- Attention to detail and ability to prioritize without dropping quality
- AI-fluent and platform-agnostic: picks up new tools fast and troubleshoots without hand-holding
- Healthcare or provider-facing experience is a strong plus with a genuine interest in expanding access to mental health care
Benefits
- Remote work
Company Overview