Note: The job is a remote job and is open to candidates in USA. Sigma Systems is seeking a Business Analyst to deliver data-driven insights supporting pharmaceutical marketing strategy across customer groups and therapeutic areas. The role focuses on marketing mix and ROI analysis, predictive modeling, patient-level analytics, and collaboration with marketing, sales, data science teams, vendors, and digital agencies.
Responsibilities
- Conduct advanced analytics to measure marketing impact and support promotional strategy decisions (ROI and Marketing Mix analysis)
- Develop and interpret analytical models to guide brand planning, digital marketing, and sales optimization
- Perform predictive modeling, segmentation, and profiling using large data sets
- Collaborate with Marketing, Sales, and Data Science teams to align business tactics with analytic insights
- Execute departmental procedures to integrate marketing strategies into sales force call plans and virtual engagement channels
- Present analytical results clearly to stakeholders and leadership
- Partner with external vendors and digital agencies to improve data-driven decision making
- Support benchmarking, forecasting, and campaign performance measurement initiatives
- Build knowledge of new analytical tools, methodologies, and industry data sources
Skills
- Bachelor's degree with 7+ years of analytical experience OR Master's degree with 5+ years of relevant experience
- Proven experience analyzing large, de-identified patient claims data sets
- Strong background in pharmaceutical or life sciences industry analytics
- Expertise in marketing mix modeling, ROI analysis, predictive modeling, and campaign performance analysis
- Proficiency in R, Python, SAS, and SQL for data analysis and extraction
- Advanced Excel and PowerPoint skills for data visualization and reporting
- Ability to synthesize insights from multiple sources (e.g., market research, forecasting, and digital campaigns)
- Strong collaboration, communication, and project management skills
- Experience in CardioRenal Metabolic therapeutic areas (e.g., Chronic Kidney Disease, Heart Failure)
- Prior experience working for or supporting a large pharmaceutical manufacturer
- Familiarity with digital marketing analytics (email, banner, mobile, alerts)
Benefits
- Work remotely
- Opportunity to expand expertise in advanced data analytics and pharma marketing performance measurement
Company Overview