Note: The job is a remote job and is open to candidates in USA. PlanHub is hiring a Lifecycle Marketing Manager to guide users from registration to activation and sustained use of its pre-construction SaaS marketplace. The role defines and executes lifecycle journeys and messaging, builds HubSpot programs, measures performance, and leads lifecycle requirements for a planned email platform and user-profile migration.
Responsibilities
- Define user lifecycle journeys, activation milestones, and progression criteria in partnership with Marketing Operations and Product, with distinct programs for general contractors, subcontractors, and suppliers
- Design, build, and optimize HubSpot workflows for onboarding, activation, plan upgrades from Basic to Premier, retention, and win-back
- Own lifecycle messaging, copy, cadence, and campaign execution, partnering with Product Marketing and Design on positioning and creative
- Segment and personalize communications by trade, geography, behavior, and plan, working with Product on the signals that make project recommendations relevant
- Plan and manage communications across email, in-app messaging, and additional channels where they improve results
- Run experiments with clear hypotheses, success measures, and appropriate comparison groups to understand the effect on activation, repeat usage, retention, and upgrades
- Build and maintain lifecycle reporting in partnership with Marketing Operations, including cohort and funnel analysis, and communicate findings to Marketing, Product, and leadership
- Lead lifecycle program requirements for the planned email platform and user-profile migration, partnering with Marketing Operations, Product, and Engineering on event definitions, consent and suppression needs, vendor evaluation, and launch validation
- Monitor email engagement, deliverability, and suppression practices, working with Marketing Operations, Product, and Engineering to maintain healthy sending practices
Skills
- Five or more years of experience in lifecycle marketing, CRM, or marketing automation, ideally in a marketplace, product-led, or SaaS business with a high-volume user base
- Deep, hands-on HubSpot experience, including workflows, lists, properties, segmentation, and the underlying data model
- Strong analytical skills, including cohort and funnel analysis, experiment design, and experience using SQL or a business intelligence tool
- Experience running high-volume email programs, including campaigns and automated sends, with examples of tests you ran and results you improved
- Experience building behavioral and event-triggered programs
- A record of setting lifecycle strategy and personally building, launching, and optimizing the programs
- Strong copywriting skills and the ability to turn product value into clear, relevant customer communications
- Working knowledge of email deliverability, consent management, suppression practices, and compliance requirements
- Clear communication and the ability to work effectively with Marketing Operations, Product Marketing, Product, Engineering, Sales, and Customer Success
- Candidates must be authorized to work in the United States
- We are unable to sponsor visas or support employment outside the United States at this time
- Experience with a customer data platform (CDP)
- Experience with Braze, Iterable, Klaviyo, or a similar orchestration platform
- Experience supporting an email platform migration or implementing new behavioral data and messaging capabilities
- Background in B2B marketplaces, construction, or SMB customers
- Knowledge of email deliverability and compliance requirements
Benefits
- An awesome culture where you will be empowered, make an impact, and learn a ton
- Remote friendly
- Medical, dental, vision, and life insurance
- Open time-off policy
- 401(k) plan with a company match
Company Overview