Note: The job is a remote job and is open to candidates in USA. Bridor is a North American manufacturer of premium European-style breads, pastries, croissants, and viennoiserie. The Retail Regional Sales Manager will expand retail business throughout the Western United States by developing new accounts, managing strategic retail relationships, presenting bakery products, and driving sustainable sales growth.
Responsibilities
- Develop new business with leading grocery and retail food chains throughout the Western United States
- Grow and manage strategic retail accounts within the assigned region
- Identify and call on retail buyers, category managers, and other decision-makers responsible for In-Store Bakery and Deli
- Build and maintain strong, direct relationships with retail buyers, distributors, brokers, and other industry partners
- Maintain ownership of customer relationships while engaging brokers when their support is needed for specific accounts or market opportunities
- Introduce and present Bridor’s premium bakery products to prospective and existing customers
- Lead category reviews, business reviews, product presentations, and customer meetings
- Identify assortment, merchandising, specialty product, private-label, and category-growth opportunities
- Develop and execute account-growth plans and regional sales strategies
- Use category insights, customer data, and market trends to support business recommendations
- Manage sales forecasts, account activity, business opportunities, and customer information
- Partner with Marketing, Research and Development, Operations, and senior leadership to support customer-growth initiatives
- Represent Bridor at customer meetings, trade shows, and industry events
Skills
- • Five or more years of retail food sales experience
- • Strong knowledge of the key retailers and other important players within the In-Store Bakery and Deli market
- • Experience calling directly on retail buyers, category managers, and other grocery retail decision-makers
- • Demonstrated ability to build and maintain strong relationships with direct buyers and distributors
- • Experience working with broker partners and knowing when to engage them to support an account or market opportunity
- • Experience selling directly to grocery retail organizations
- • Strong understanding of In-Store Bakery, Deli, Fresh Foods, and perimeter departments
- • Experience with category reviews, assortment planning, merchandising discussions, and retail buying processes
- • Understanding of how grocery retailers evaluate, approve, and commercialize new bakery and deli products
- • Demonstrated success developing new business and growing strategic retail accounts
- • Genuine passion for bakery products and the premium bakery industry
- • Residence in California with access to a major airport
- • Ability and willingness to travel 50–70%
- • Strong knowledge of the In-Store Bakery and Deli retail market and the decision-makers who influence purchasing and category growth
- • Established credibility with retail buyers, distributors, brokers, and category managers
- • Ability to convert industry relationships into new accounts and sustainable sales growth
- • Strong understanding of grocery retail buying processes and category-management practices
- • Strategic approach to account planning and business development
- • Strong presentation, negotiation, and relationship-management skills
- • Ability to work independently from a home office while collaborating across departments
- • Willingness to travel frequently throughout the assigned region
- • Results-focused approach with strong follow-through and accountability
- • Motivation to take the next step in your career and grow into broader responsibilities based on performance
- • Desire to build a long-term career with Bridor as the company continues expanding in the United States
- • In-Store Bakery and Deli sales experience within grocery retail
- • Experience selling specialty and private-label frozen laminated bakery products
- • Experience with croissants, Danish pastries, puff pastry, artisan breads, or related premium frozen bakery categories
- • Existing relationships with major grocery retailers throughout the Western United States
- • Private-label product development and commercialization experience
- • Experience managing customer relationships directly while bringing in broker partners when needed
- • Experience working with distributors serving the In-Store Bakery, Deli, and Fresh Foods markets
Benefits
- Performance-based bonus opportunity
- Monthly vehicle stipend
- Mileage reimbursement for eligible business travel
- Opportunity for career advancement based on individual performance, business growth, and organizational needs
- Medical, dental, and vision insurance
- 401(k) retirement plan with company match
- Paid time off
- Paid holidays
- Company-paid life insurance
- Short-term and long-term disability coverage
Company Overview