Note: The job is a remote job and is open to candidates in USA. NetApp is a technology company that provides enterprise technology and cloud solutions. The Product Marketing Manager will lead platform messaging, market insights, go-to-market strategy, solution marketing, sales enablement, analyst and event engagement, pricing and packaging, and performance measurement for AI, cyber resilience, and hybrid cloud solutions.
Responsibilities
- Messaging & Positioning: Own the end-to-end messaging stack: platform → solutions → products → buyer personas. Develop differentiated positioning and value propositions anchored in customer outcomes. Craft compelling messaging that translates technology into customer outcomes. Maintain messaging toolkits and ensure consistency across all channels
- Market Insights: Conduct TAM/SAM analysis, buyer research, and competitive benchmarking. Monitor market trends and provide actionable insights for roadmap and GTM strategy
- Go-to-Market Strategy: Lead product launches, develop enablement assets (playbooks, demos, talk tracks), and ensure predictable, measurable outcomes. Build integrated marketing and launch plans, including budget considerations
- Solutions Marketing: Build solution frameworks for high-value plays (AI pipelines, cyber resilience, hybrid cloud modernization) anchored in customer needs. Translate technical capabilities into business-value narratives and architectures
- Sales Enablement: Develop tailored content to empower sellers and partners. Understand direct and indirect routes-to-market and collaborate on partner activation strategies
- Analyst & Event Engagement: Support analyst briefings and submissions to secure leadership positioning. Drive messaging and demo strategy for events, conferences, and executive briefings
- Pricing & Packaging: Contribute to offer strategy, monetization models, and portfolio rationalization. Provide pricing insights and support TCO/TVO narratives
- Performance Measurement: Track launch success, pipeline impact, and adoption metrics to optimize GTM strategies. Measure effectiveness of messaging and content and optimize based on KPIs and feedback loops
Skills
- Strong storytelling and messaging capabilities
- Deep understanding of buyer personas, customer journeys, and competitive landscapes
- Technical fluency in AI infrastructure concepts, including generative AI, RAG, data pipelines, model development workflows, hybrid multicloud architectures, data governance, and enterprise storage or data management platforms
- 5+ years in a product marketing role within an enterprise technology or cloud solutions company
- Strong storytelling and messaging capabilities
- Deep understanding of buyer personas, customer journeys, and competitive landscapes
- Ability to bridge technical concepts with business value
- Bachelor's degree in business, technical or marketing related field OR additional equivalent experience as stated above
Benefits
- Health Insurance
- Life Insurance
- Retirement or Pension Plans
- Paid Time Off (PTO)
- Various Leave options
- Performance-Based Incentives
- Employee stock purchase plan
- Restricted stocks (RSU’s)
- Hybrid work environment requiring meeting a set number of days per quarter in-office
Company Overview
Company H1B Sponsorship