Note: The job is a remote job and is open to candidates in USA. Pathfinders Executive Search is a data-driven financial intelligence company dedicated to helping consumers and professionals make informed investment decisions. They are seeking a Senior Online Subscription Marketing Manager to lead the growth of their subscription platform by optimizing the entire subscription lifecycle, from acquisition to retention.
Responsibilities
- Build and execute plans to increase paid subscribers across acquisition, conversion, activation, retention, and win-back
- Improve key subscription metrics—paywall conversion, checkout performance, onboarding completion, retention, and churn
- Drive new subscriber acquisition through diversified traffic strategies (paid, organic, partnerships, affiliate, email, etc.)
- Partner with copywriters, designers, and developers to launch high-performing landing pages, sales pages, and checkout/cart experiences
- Collaborate with Agile teams (engineering, design, data, marketing) to ship improvements quickly and efficiently
- Run A/B tests and experiments across the funnel—define hypotheses, measure impact, and scale winners
- Use quantitative and qualitative insights to prioritize roadmap improvements and continuously refine growth strategy
- Present performance, learnings, and next-step recommendations clearly to leadership and internal teams
Skills
- 5+ years in subscription growth, lifecycle marketing, or product-led subscription marketing
- Proven track record improving conversion rates, onboarding, retention, and churn
- Experience building and optimizing subscription funnel components: paywalls, checkout, upsells, trials, pricing tests
- Strong analytical ability with comfort using data to drive decisions (dashboards, cohorts, conversion analysis, experimentation)
- Experience collaborating across functions (copy, creative, engineering, analytics/data)
- Familiarity with tools like Jira/Confluence, analytics platforms, and experimentation frameworks
- DTC or web subscription experience strongly preferred
- Background in financial services, fintech, banking, investing, or market data products strongly preferred
- Bonus points for direct response copy / performance marketing mindset
- Bachelor's degree preferred
- Certifications (CSPO, PMP) are a plus
Benefits
- Work remotely with a fast-moving, collaborative team
Company Overview