Note: The job is a remote job and is open to candidates in USA. EXL is a company seeking a hands-on Issuance Leakage Analytics Lead to identify and quantify lost issuance opportunities across the customer acquisition and application journey. The role analyzes funnels and customer journeys, performs root-cause diagnostics, develops measurement frameworks, and partners with cross-functional teams to improve conversion, approval rates, and funded volume.
Responsibilities
- Identify issuance leakage opportunities throughout acquisition, application, approval, and funding funnels
- Quantify business impact associated with customer drop-off, under-penetration, and missed demand
- Analyze customer journeys across digital channels to identify friction points, conversion gaps, and behavioral patterns
- Conduct funnel diagnostics and root-cause analyses to isolate drivers of conversion loss
- Develop measurement frameworks to monitor funnel performance and leakage trends
- Partner closely with Product, Marketing, Credit Risk, Operations, and Engineering teams to implement improvements
- Design and evaluate experiments aimed at improving approval rates, customer conversion, and funded volume
- Build executive-ready dashboards and business reviews tracking leakage, conversion, and growth opportunities
- Translate analytical findings into prioritized business recommendations with quantified impact estimates
- Support business case development for strategic growth initiatives
Skills
- 7+ years of experience in Funnel Analytics, Digital Analytics, Marketing Analytics, Conversion Optimization, Product Analytics, Growth Analytics, or Customer Journey Analytics
- Advanced proficiency in analytics tools and programming languages (SQL, Python, R, or similar)
- Strong analytical problem-solving skills
- Experience working with web analytics platforms such as: HEAP (preferred), Google Analytics etc
- Experience performing funnel analysis and conversion optimization
- Strong communication and consulting skills
- Ability to independently identify opportunities and influence stakeholders
- Master's degree in economics, mathematics, computer science/engineering, operations research, or related analytics areas; candidates with BA/BS degrees in the same fields from top-tier academic institutions are also welcome to apply
- Experience working with web analytics platforms such as: HEAP (preferred), Google Analytics etc
Benefits
- Annual Bonus
- Hybrid work mode (2-3 days/week in office)
Company Overview
Company H1B Sponsorship