Note: The job is a remote job and is open to candidates in USA. HealthEquity is a healthcare financial services company focused on empowering healthcare consumers and connecting health and wealth. The Principal Product Manager will build and scale the HealthEquity Marketplace platform, including assortment and offering tools, personalization and ranking systems, and automation. The role will own the product roadmap, operating model, experimentation, metrics, and cross-functional delivery across Product, Engineering, Design, merchandising, data, privacy, and compliance teams.
Responsibilities
- Build and scale the affiliate platform to increase offering throughput and speed to market
- Build and operate the configuration layer that automates management of inventory, placement, rotations, product detail pages, product listing pages, and partner links
- Build the product data pipeline & front-end application that allows merchandising team to manage offerings, prices, and partners changes
- Replace manual merchandising work with rules, templates, and automated validation so changes ship in hours, not weeks
- Build connections to enterprise tools/services such as DAM, CDP, analytics tools, experimentation platforms, and personalization engines
- Make the platform self-serve so non-technical functions can ship changes themselves
- Own launch speed and operational load as success metrics
- Own the real-time platform that decides what each member sees and how well it converts
- Build the personalization and ranking system across search, recommendations, and category pages, working with analytics, data science and data engineering on the models behind it
- Turn member context (segment, eligibility, balance activity, health context, etc) into powerful inputs
- Own metrics including (1) attach rate, (2) repeat transaction per member, (3) personalization-attributable conversion lift, measured against a holdout
- Run a high-frequency experimentation roadmap across ranking, placement, and offer logic
- Define the roadmap and run the operating model for the Marketplace platform
- Define the Platform & Personalization OKRs, with clear prioritization on roadmap & GTM
- Establish product processes and working rhythms across Product, Engineering, Design, and the merchandising and growth teams you serve
- Set measurement and instrumentation standards across personalization, assortment, and placement
- Work cross-functionally with privacy, compliance, marketing, data engineering, and merchandising teams to remove blockers and accelerate delivery
- Keep the platform fast while holding quality, data accuracy, and accountability as Marketplace scales
Skills
- 8+ years of product management experience with significant depth in personalization, affiliate marketing, ecommerce, or marketplaces
- Fluency partnering with data science on ranking and recommendation models:
- You engage credibly with senior engineers and data scientists on tradeoffs, evaluation, and experiment design, without building the models yourself
- Experience in merchandising, affiliate, or catalog platforms, such as product information management or product feed automation
- Comfort in regulated environments where compliance requirements shape what can be shown and how
- Have driven 30% or more of your throughput via AI enabled tools and development processes
- HSA / FSA familiarity a plus
- Working knowledge of HIPAA, PHI and related healthcare data privacy controls
Benefits
- Eligible for performance-based incentives and restricted stock units as part of the total compensation package
- Medical, dental, and vision
- HSA contribution and match
- Dependent care FSA match
- Uncapped paid time off
- Paid parental leave
- 401(k) match
- Personal and healthcare financial literacy programs
- Ongoing education & tuition assistance
- Gym and fitness reimbursement
- Wellness program incentives
- This is a remote position.
- HealthEquity covers all required travel and accommodations for the onsite Trailhead onboarding experience.
Company Overview
Company H1B Sponsorship