Note: The job is a remote job and is open to candidates in USA. Omnicom is a leading marketing and communications company, and they are seeking an Associate Director for their Paid Search team. The role involves developing and implementing paid search strategies, leading a team, and managing client relationships to ensure successful campaign execution.
Responsibilities
- Paid Search Strategic Planning: Develop long-term execution plans that align with client business objectives. Implement these plans and track key performance indicators (KPIs) to measure success
- Paid Search Data Analysis: Demonstrate analytical skills to extract meaningful insights from data. Relate these insights back to client business goals and identify actionable recommendations
- Team Leadership: Lead and manage a team of search professionals, assigning tasks, tracking progress, and ensuring consistent campaign execution. Provide regular training and mentorship to develop junior team members
- Client Communication: Effectively present strategic and tactical plans to clients, staff, and internal teams. Build strong relationships with clients and maintain open communication
- Paid Search Financial Management: Oversee forecasting, budgeting, and pacing for search campaigns. Ensure efficient allocation of resources and optimize campaign performance within budget constraints
- Business Acumen: Understand business concepts and client objectives to identify opportunities for campaign expansion and growth
- Asset Creation: Support the team in the strategic vision of all paid search asset creation with a test/learn/scale mindset
- Quality Assurance: Act as a quality assurance check all paid search account management deliverables
- Cross Team Collaboration: Working with broader investment / strategic leadership
- Thought Leadership: Drives best practices in managing platform execution and produces POVs
Skills
- Relevant post-secondary education, training, or equivalent experience
- 6+ years of relevant Paid Search Experience and 4+ years managing junior team members
- In-depth understanding of Paid Search campaign management and optimization practices; good knowledge/understanding of social, video, search retargeting, and other online advertising opportunities
- Deep understanding of search engine algorithms and best practices
- Hands on keyboard experience with: Google Ads, MSFT Ads
- Hands on keyboard experience with bid management tools like SA360, SKAI or Marin
- Hands on keyboard experience with Adobe or Google Analytics
- Experience troubleshooting site tags
- Experience in multiple AI buying agents such as Google, Bing Performance Max
- Advance usage of Scripts
- Strong analytical skills and ability to leverage data to drive decision-making
- Be a proactive self-starter who enjoys a fast-paced, results-oriented agency and work environment
- Be a team player and committed to training, and cross-functional collaboration and communication
- Have strong management, mentoring, coaching and career/growth facilitation skills with your direct team
- Have strong program management and organizational skills, being able to manage multiple projects, deadline and priorities with ease
- Excellent communication and presentation skills, both written and verbal
- Experience leading and managing teams, with a proven ability to develop and mentor talent
- Test, Learn and Scale mindset
- Google Ads Search Certification
- Microsoft Ads Certification
- Google Search Ads 360 Certification
- AI Powered Shopping Ads Certification
- Google Analytics Certification
- AI Powered Performance Ads
Benefits
- Hybrid work arrangement
- Access and benefit from the specialized knowledge and resources like: training, development, sharing best practices, access to tools and collaboration
- Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager
- Equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law
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