Note: The job is a remote job and is open to candidates in USA. Ecommerce Guide is a company focused on driving customer growth through innovative digital marketing strategies. They are seeking a Performance Marketing Strategist who will be responsible for acquiring new customers and engaging existing buyers through targeted paid media campaigns across various digital channels.
Responsibilities
- Planning, building, and optimizing paid campaigns across digital channels including Google, Meta, Display, CTV, and
- Focus primarily on new customer acquisition, using segmentation, lookalike audiences, and performance testing to identify and grow high-value audiences
- Develop and manage remarketing campaigns to re-engage existing buyers and increase customer lifetime value
- Continuously optimize campaigns toward key metrics such as CPA, ROAS, and conversion rate
- Partner with Web Designers and Brand Strategist to ensure consistent creative, messaging, and targeting across channels
Skills
- 2+ Years' Experience In Developing And Executing Digital Marketing Programs, Preferably Within The Ecommerce Sector
- Bachelor's Degree In Marketing, IT Or Related Discipline
- Proficiency with digital advertisement platforms
- Proficiency in digital analytics and reporting tools
- Strong understanding of various digital marketing channels
- Exceptional communication skills and the ability to articulate ideas clearly
- Excellent analytical skills with the ability to interpret data, draw insights, and make data-driven decisions
- Proven track record of managing multiple projects simultaneously and delivering results within specified timelines
Company Overview